East West Destination Hospitality Promotes Gaye Steinke to Vice President of Spa & Wellness

VAIL, CO. September 21, 2017 - East West Destination Hospitality is pleased to announce that it has promoted Gaye Steinke to the position of Vice President of Spa & Wellness at the growing company, which manages more than $2.5 billion in vacation rental assets at mountain resorts in Colorado and California.

Steinke has been part of the East West family since 1998, serving as the driving force behind the creation of Allegria Spa at the Park Hyatt Beaver Creek and Spa Anjali and the Athletic Club at The Westin Riverfront Resort & Spa. Most recently she served as the General Manager of Allegria, Spa Anjali and the Athletic Club at The Westin, all of which won numerous awards, including being named to the “Top 25 Spas in the World” list by Conde Nast Traveler.

A graduate of Boston College, Steinke is a former board member of the Green Spa Network who also helped develop the Spa at the Ritz Carlton in Lake Tahoe, California and Moonlight Spa in Big Sky, Montana. She also previously served as the General Manager of Vail’s Aria Spa & Club.

In her new position, Steinke will continue to oversee the overall vision, direction and financial attributes of East West Destination Hospitality’s managed spa and club operations, including Spa Anjali, Allegria, the Viceroy Spa in Snowmass and the Vitality Center in Vail.  In addition, she will play a key role in the creation of new East West Destination Hospitality spas and fitness club concepts in Hawaii, Denver and Snowmass.  

“Gaye is truly an expert in all that is spa, fitness and wellness and we very excited to have her in this new role,” said Colleen Weiss-Hanen, Chief Financial Officer and Managing Partner for East West Destination Hospitality. “Her talent and creativity has helped both Allegria and Spa Anjali become a wonderful draw for both locals and visitors while creating a sense of purpose and community.”

On top of its spa and fitness outlets, East West Destination Hospitality currently manages 80 homeowner associations for more than 13,000 individual owners. Named Colorado’s “Best Property Management Company” by ColoradoBIZ Magazine, the company prides itself on providing expertise in real estate and property management and the highest levels of customer service.

For more information, please visit www.eastwestdestinationhospitality.com or call 970.763.7126.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.