Opening Fall 2017, The Elizabeth Hotel Appoints Director of Sales and Marketing

Barbara Piagari Joins Highly-Anticipated Fort Collins, Colo. Hotel

FORT COLLINS, CO. October 26, 2017 – The Elizabeth Hotel, slated to open its doors in fall 2017 in the heart of Old Town, announces the appointment of Barbara Piagari as director of sales and marketing. Piagari will lead the sales and catering teams at the new Autograph Collection hotel, created by McWHINNEY, a Colorado-based national real estate development company and Sage Hospitality, a national developer and the hotel’s operator.

Piagari has spent more than two decades as the director of sales and marketing for a multitude of independent and branded hotels. Her experience spans across luxury, resort, convention, suburban and airport properties, where she led top producing sales teams for already operating properties as well as during the pre-opening process. As a pre-opening sales and marketing specialist, she has opened six four-star properties, primarily in Florida and California. During her seasoned career, Piagari led sales teams at notable hotels and resorts such as Fontainebleau Hilton Resort Miami, Biltmore Los Angeles, Le Meridien Sunny Isles Beach and Hotel Palomar Los Angeles, a Kimpton hotel. In addition to directing sales initiatives at individual properties, Piagari has also been a hospitality task force consultant, serving as an area director of sales for six multi-branded properties and assisting in analyzing and providing solutions to successfully improve revenue generation.

“We are confident The Elizabeth Hotel will provide an offering not yet available in Fort Collins,” said Piagari. “I look forward to working with our talented sales and marketing team to bring this beautiful property to life and share it with those who visit Fort Collins.”

Once open, The Elizabeth will be a part of a mixed-use development in the area of Old Town, Fort Collins, defined as Firehouse Alley. The modern hotel will focus on community, music, expert design and service. Offering 164 guestrooms and 3,500 sq. ft. of meeting space, including indoor ballrooms and an outdoor terrace with views of Walnut Street, the hotel’s tasteful juxtaposition of design elements creates an event setting unparalleled in Fort Collins. The hotel’s art collection will celebrate the authenticity and adventurous spirit of Fort Collins with works by local Colorado artists. Its elegant ease, thoughtful amenities and vibrant spaces will set the tone for discovery of the local culture and personal connection.

About The Elizabeth Hotel
Located in the heart of Old Town Fort Collins, The Elizabeth Hotel will open in Fall 2017. Situated at the base of the Rocky Mountains, the college town of Fort Collins is known for its residents’ love of bikes, beers and bands and is Northern Colorado’s outpost for arts and culture. Cultivated by McWHINNEY, a Colorado-based national real estate development company, and Sage Hospitality, The Elizabeth Hotel will feature 164 guestrooms, with an exquisite all-weather, open-air outdoor space called Sunset Lounge, as well as 3,500 sq. ft. of meeting and event space and access to the shops, dining and community activations at the adjacent, pedestrian-only Firehouse Alley. Peter Karpinski, Co-Founder of Sage Restaurant Group, will launch three highly anticipated concepts within the hotel: Magic Rat Live Music, Bower Bird Coffee and The Emporium Kitchen & Wine Market. Centrally located just two blocks from the center of Old Town Fort Collins, The Elizabeth Hotel, a member of Marriott’s Autograph Collection, will be a vibrant host to locals and travelers alike, providing insight and access to art, music, craft beer, and more within its doors, and outside, at Firehouse Alley and within the dynamic town of Fort Collins. For more information, visit, call (970) 490-2600, or follow us on Facebook and Instagram at @TheElizabethCO.

About Sage Hospitality

Denver-based Sage Hospitality was founded in 1984 and since continues to lead the hospitality industry in hotel and restaurant management as well as real estate investment.  Sage is known for outstanding relationships with hotel brands and creating places that people want to go to, not through, including 10 unique restaurant concepts by Sage Restaurant Group and independent luxury properties by Sage Hotels.  To learn more about Sage, visit 


Colorado-based real estate investment firm McWHINNEY is passionate about creating great places and providing awe-inspiring experiences. Since 1991, McWHINNEY has developed more than 6,000 acres of vibrant master-planned communities and more than 6.5 million square feet of vertical commercial and mixed-use properties in the Rocky Mountain region and on the West Coast. With offices in Loveland and Denver, McWHINNEY has been named Colorado’s “Developer of the Year” by the National Association of Industrial and Office Properties (NAIOP) and won the Urban Land Institute’s (ULI) Global Award for Excellence and the Denver Business Journal Real Estate Champions – Catalyst Award for Denver Union Station. For additional information, visit

About Autograph Collection

Autograph Collection Hotels celebrates individuality by curating one-of-a-kind travel experiences at more than 100 luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, each hotel has been hand selected for its distinction as an iconic landmark, for its remarkable design or for its best-in-class resort amenities. For more information please visit, and explore our social media channels to learn more about championing the independent spirit that is #ExactlyLikeNothingElse.  Instagram  Twitter  Facebook.


B Public Relations

BrieAnn Fast

Sarah Hoffner

(303) 658-0605


Media contact:

Meg Sesions
T: 303-658-0605

Related News

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.