Noelle Announces Appointment of Top Leadership Positions

Tracy Wray, Will Friedrichs & Shannon Foster Join Noelle, Opening Soon in Downtown Nashville

NASHVILLE, TN. November 7, 2017 — Key leadership roles in areas of management, sales & marketing, and food & beverage have been announced at Noelle, the 224-room experiential hotel located at 400 Fourth Avenue North, adjacent to Nashville’s historic Printer's Alley. The property will open later this year.

Shannon Foster will serve as Noelle’s General Manager. A native Midwesterner, she began her career in hospitality while studying hospitality business at Michigan State University. In 2004, she went on to support the team at The Oxford Hotel in Denver, Colorado as Director of Operations of the 80-room luxury historic boutique hotel. Two years later, Foster made the move to Chicago, Illinois where, as Front Office Manager at the Fairmont Hotel, she led all operations of the front office department of the 750-room luxury hotel. Foster then spent five years managing operations at boutique Hotels Monaco Chicago and Salt Lake City — both part of the Kimpton Hotels & Restaurants collection. In 2012, she relocated to San Diego where she spent three years as General Manager of Kimpton’s Hotel La Jolla, a 110-room boutique, resort style hotel. From there, Foster went on to lead San Diego’s Hotel Solamar where as General Manager she was responsible for day-to-day hotel operations, guest relations and business development for the 235-room stylish boutique hotel, including 14, 000 square feet of event space, the famed Jsix Restaurant and Upper East rooftop bar.

A Tennessee native, Tracy Wray has been a fixture in the Nashville hospitality industry for over 20 years. After graduating from the University of Tennessee in Hospitality Management, she began her career in hotel sales and has successfully assisted in the growth of the city’s hospitality landscape as Director of Group Sales at Sheraton Downtown, Director of Group Sales at Marriott Vanderbilt and Senior Sales Manager at Hutton Hotel (Winner of Smart Meetings' 2017 Smart Star Award - Best Boutique/Lifestyle Hotel). Most recently, Wray was the Director of Sales and Marketing at Sheraton Grand in Downtown Nashville where she effectively rebranded the property from the Sheraton Nashville to the Sheraton Grand. With her passion for hotels, Wray will head up both pre-opening sales and day-to-day operations of sales and marketing as Noelle’s Director of Sales and Marketing.

Will Friedrichs is General Manager of Food & Beverage Operations. Born in Sydney, Australia, Will Friedrichs developed an early interest in the hospitality industry while watching his father work in hotels as a musician and admiring the work of the restaurant’s maitre’d. He went on to study Business Administration and Management at University of Sydney, graduating in 1995. With over 15 years of hotel, cruise ship, and freestanding restaurant experience, Friedrichs has worked at top companies ranging from The Ritz-Carlton Hotel Company in Australia, California, Florida, and New York, Princess Cruise Lines in California, and The Joule Hotel in Texas. Within the past three years, he has been a part of opening teams at luxury hotel The Knickerbocker and the iconic Rainbow Room in New York as well as luxury hotel The Dewberry in Charleston, South Carolina (Conde Nast Traveler’s 2017 Hot List of best new hotels in the world).

The announcements were made by MAKEREADY, a distinctive operator of hotel, restaurant, and retail brands, which oversees Noelle’s management, operations, curation and partnerships. Noelle part of
the Tribute Portfolio collection of independent hotels. Follow Noelle online at www.noelle- nashville.com, or on Facebook, Instagram, or Twitter.

ABOUT MAKEREADY

Designed from the ground up to create truly independent hotel, restaurant, and retail brands with individual points of view, MAKEREADY is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. MAKEREADY is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams, and local brands to create sustainable value for investors. Find MAKEREADY online at www.makereadyexperience.com or on Instagram or Twitter.

ABOUT ROCKBRIDGE

Rockbridge is an investment firm with nearly two decades of experience investing in real estate and operating companies. It has made more than 200 hotel investments in 38 states in transactions worth more than $5 billion. Through its deep in-house experience and strong foundation of industry relationships, Rockbridge has delivered a track record of high absolute returns across multiple cycles and is a leading investor in hospitality. Rockbridge is ranked as the ninth largest owner/operator of hotels in the nation by Hotel Business Magazine. For additional information about Rockbridge, visit www.rockbridgecapital.com.

ABOUT TRIBUTE PORTFOLIO

Launched in April 2015, Tribute Portfolio is a collection of exceptional independent hotels around the globe. Tribute Portfolio allows owners to maintain their independent spirit, while benefiting from Marriott’s powerful distribution, loyalty and sales platforms. From boutique resorts to urban locales, guests can enjoy access to outstanding upper-upscale hotels with an indie spirit and access to Marriott International’s award-winning loyalty programs. For more information on Tribute Portfolio, please visit www.tributeportfolio.com.

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.