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Acquisitions & Hotel Openings

New Sheraton Nizhny Novgorod Kremlin Opens Marking the Brand Debut in One of Russia's Largest Cities

NIZHNY NOVGOROD, RU. November 9, 2017 - Sheraton Hotels & Resorts, part of Marriott International, today announced the opening of Sheraton®Nizhny Novgorod Kremlin, marking the brand debut in one of Russia’s largest cities. Situated on the confluence of the River Oka with the River Volga, Nizhny Novgorod is recognised as an important economic, educational and cultural centre in the vast Volga-Vyatka region, with significant tourism potential. This latest milestone also solidifies Marriott’s portfolio across the country, and promises to revolutionise Nizhny Novgorod’s hospitality scene through Sheraton’s distinct product offer coupled with its commitment to ‘Go Beyond’ for guests.

“The opening of Sheraton® Nizhny Novgorod Kremlin highlights our promise to enhance and develop our portfolio in the Russian market, while reinforcing the brand’s position as a leader in global travel,” said John Licence, Vice President Premium and Select Brands Europe at Marriott International. “We are thrilled to build on Sheraton’s proud heritage in Central Europe, and look forward to helping our guests explore, relax and enjoy an exceptional stay in this gem of a destination.”

Just a short stroll from the majestic Nizhny Novgorod Kremlin and the fashion boutiques on Bolshaya Pokrovskaya Street, Sheraton® Nizhny Novgorod Kremlin is ideally located in the historic quarter close to an abundance of cultural and heritage attractions. The hotel offers 176 deluxe guestrooms and suites that feature premium amenities specifically designed for comfort, including the signature Sweet Sleeper Bed®. For those staying in suites, the Sheraton® Club Lounge is an exclusive space to enjoy complimentary breakfast, drinks and snacks throughout the day. A state-of-the-art Sheraton® Fitness Centre and massage suite offer guests the chance to recharge or relax.

The interiors of the hotel’s public spaces have been designed by Studio Jacques Garcia in warm hues to create a modern and inviting gathering place for travellers and the local community. A signature restaurant Smorodinn serves fresh and seasonal cuisine with a local flavor in elegant surroundings, while the lobby bar is the ideal place to connect over cocktails. Guests also have the option of in-room dining.

With more than 400 square metres of versatile event space, including six meeting rooms equipped with the latest audio-visual hardware, it is anticipated Sheraton® Nizhny Novgorod Kremlin will be a popular choice for both business functions and celebrations. There is also a 24-hour business centre and on-site parking facilities.

The property is just a 30-minute drive from Nizhniy Novgorod Airport (GOJ). Alternatively, the city benefits from excellent rail services to Moscow, St Petersburg and many other major Russian cities.

Marriott International currently operates 25 hotels throughout Russia across 10 brands. By end of 2018, the company expects to boost its presence with eight more hotels slated to open in Krasnodar, Moscow, Rostov-On-Don, Saransk. Sochi, and Voronezh.

For more information on Sheraton Nizhny Novgorod Kremlin please visit the website or join the conversation on Facebook and Instagram.

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service. Sheraton is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit www.sheraton.com. Stay connected to Sheraton on Facebook, and @sheratonhotels on Twitter and Instagram.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,200 properties in 30 leading hotel brands spanning 125 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Contact:
Helen Taylor
helen.taylor@marriott.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.