Acquisitions & Hotel Openings

True North Hotel Group Opens Two Hotels in the Apex Center of New England

OVERLAND PARK, KS. November 9, 2017 – True North Hotel Group announces the opening of two neighboring hotels: the 137-room Hyatt Place Marlborough/Apex Center and 108-room Fairfield Inn & Suites Boston Marlborough/Apex Center, which are both located within the Apex Center of New England, a new 43-acre custom-designed destination with multiple state-of-the-art hospitality, business and entertainment experiences located in Marlborough, Mass.

Hyatt Place Marlborough/Apex Center and Fairfield Inn & Suites Boston Marlborough/Apex Center were both co-developed by True North Hotel Group and RAVentures, Inc., developer of Apex Center. The hotel openings represent the seventh co-development between True North and RAVentures in New England.

Richard Merkel, president and chief operating officer of True North Hotel Group, said, “Our partnership with RAVentures’ Robert Walker began with a Residence Inn and has since expanded into two Residence Inn hotels, a Hampton Inn & Suites, and the SpringHill Suites, Hilton Garden Inn and Conference Center complex at Devens Common in Massachusetts. We are honored to grow with Robert Walker and particularly pleased to be part of his magnificent Apex Center with the Hyatt Place and Fairfield Inn & Suites brands.”

Leading the two new hotel properties are Jeanine Rhea, general manager of the Hyatt Place hotel, and Jessica Medina, general manager of the Fairfield Inn & Suites hotel. Each hotel features the latest and best of its brand’s design and amenities.

About Hyatt Place Marlborough/Apex Center

The hotel’s 137 guest rooms feature a swiveling 42-inch HDTV along with the plush Hyatt Grand Bed® and the Cozy Corner sectional sofa. Hotel amenities include a complimentary Kitchen Skillet TM breakfast for guests featuring freshly prepared breakfast sandwiches, a variety of fresh fruits, hot and cold cereal, yogurt, breads, premium coffee and an assortment of juices; a 24/7 Gallery Menu serving made-to-order entrees and appetizers around the clock; and a Coffee to Cocktails Bar featuring specialty coffees and premium beers, wine and cocktails. The hotel features 1,100 square feet of flexible, high-tech meeting/function space available for business and social events, and free Wi-Fi is available throughout the hotel. For more information, visit marlboroughapexcenter.place.hyatt.com.

About Fairfield Inn & Suites Boston Marlborough/Apex Center

Consistent with the Fairfield Inn brand’s heritage of great service and a warm welcome, guests are greeted by associates who can easily move from behind the angled front desk to interact and answer questions. In the lobby area are areas where guests can relax, be productive, or enjoy a snack from the 24/7 Corner Market or complimentary hot breakfast buffet. Flexible and comfortable, Fairfield’s signature “smart” guest rooms include a well-designed work area, ergonomic chair, a comfortable couch, refrigerator, coffeemaker and microwave. Additional hotel amenities include an indoor swimming pool, exercise room, valet laundry service and complimentary Wi-Fi throughout. A 525 square-foot meeting room can accommodate up to 30 people. For more information, visit marriott.com/hotels/travel/bosmf-fairfield-inn-and-suites-boston-marlborough-apex-center.

About True North Hotel Group

True North Hotel Group’s core strengths as an established developer of extended stay and select service hotels, and its expertise in third-party management, have long placed the company at the forefront of major brands and investors that recognize the company’s ability to deliver innovative solutions, best-in-class results and exceptional guest experiences. A proud six-time recipient of Marriott International’s Partnership Circle Award, True North’s 23-property portfolio includes hotels within the Marriott, Hilton, Hyatt and Holiday Inn brands. Five new hotels will join the True North portfolio by Spring 2018. Headquartered in Overland Park, Kansas, True North Hotel Group is owned by the Wiens Family and Richard Merkel.

About RAVentures, Inc.

RAVentures, Inc., is a Massachusetts-based developer and owner of dynamic and diverse commercial projects ranging from hospitality and retail to car washes and an electrical contracting company. The company’s parallel proficiency in property management stems from its three-decade attention to detail, talent for recognizing successful development opportunities, and strength in forming strategic, lasting alliances. Along with their projects in Westford, Devens, Fall River and Wrentham, Mass., RAVentures and its founder, Robert Walker, are particularly proud of their Apex Center of New England project, a 43-acre hospitality, business and entertainment destination in Marlborough, Mass., that debuted in 2017.

Dee Dee Dochen

Coming Up In The December Online Hotel Business Review

Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.