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Appointments & Promotions

Petra Götting Appointed Vice President Sales & Marketing at Deutsche Hospitality

FRANKFURT AM MAIN, November 9, 2017 - Petra Götting has taken up the position of Vice President Sales & Marketing with Deutsche Hospitality in November. In her new role, which is based at the company’s head office in Frankfurt, she has overall responsibility for the global hotel business. She will work together with the sales team in Frankfurt as well as 14 international sales offices. In addition, she will be in charge of marketing for the Steigenberger Hotels and Resorts, Jaz in the City and IntercityHotel brands.

The German and Swiss national has 30 years professional experience in the hotel industry. Following early operational roles, she focused increasingly on sales and marketing, an area she has now been working in for 25 years at well-known hotel groups and chains such as Hyatt, Kempinski, The Leading Hotels of the World, Raffles and, most recently, as Vice President Sales & Marketing Europe with Mövenpick. Her career path has led her to various locations including Frankfurt, Cologne, Vienna, Zurich and London.

Petra Götting reports to COO Thomas Willms, who is looking forward to working with her. "We have found an internationally experienced and committed leader for this important role. Ms Götting is joining our hotel business at an exciting time and will undoubtedly help us to continue to successfully navigate our growth."

About Deutsche Hospitality

Deutsche Hospitality brings together three separate hotel brands under a single roof: Steigenberger Hotels and Resorts stands for 60 luxury hotels – from historic and traditional establishments to vibrant city hotels and wellness oases surrounded by nature. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene – the first Jaz hotel opened in Amsterdam in 2015. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 26 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of 130 hotels on three continents. www.deutschehospitality.com/en www.steigenberger.com/en www.intercityhotel.com/en www.jaz-hotel.com/en

Contact:
Christopher Holschier
christopher.holschier@deutschehospitality.com
+49 69 66564-422

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.