OTO Development Announces Plans for AC Hotel Bethesda

Hotel is designed as amenities center of 7373 Wisconsin mixed-use project

BETHESDA MD. NOVEMBER 13, 2017 – A new AC Hotel by Marriott is coming to the heart of downtown Bethesda MD – part of an ambitious mixed-use development and just a few short blocks away from Marriott International’s future global headquarters.

“It’s always exciting to announce plans for a new project,” says Corry Oakes, President/CEO of OTO Development, a Spartanburg SC-based Johnson Management company, “and that’s especially true of our AC Hotel Bethesda. The brand is vibrant. The design is exceptional. And the proximity to Marriott’s headquarters provides us an incredible opportunity to be the flagship for a philosophy that’s all about ‘A New Way to Hotel.’”

Upon completion, this will be the sixth AC Hotel within OTO’s owned portfolio. Each property is designed to incorporate elements of its particular urban location while keeping within the brand’s emphasis on carefully edited style. AC guestrooms exude a subtle European sensibility, with neutral color palettes, sleek furniture, classic hardwoods and natural lighting.

While every AC Hotel focuses on shared spaces where guests connect, the 219-room AC Hotel Bethesda also serves as the social center of 7373 Wisconsin, a $300-million mixed-use project by StonebridgeCarras. Located at the corner of Wisconsin and Montgomery avenues, the AC Lounge will spill onto a public plaza, where a 45-foot overhang creates a signature sense of place. Indoors and out, the lounge is designed to draw guests, office tenants, and neighborhood residents during both daytime and evening hours.

The lobby and all amenities – including an oversized fitness center – will welcome not only hotel guests but also employees who work in the development’s 380,000 square feet of Class A office space.

“Integrating AC Hotel Bethesda’s amenities with the wider development enhances what the office spaces can offer their tenants,” Oakes notes, “and that, in turn, augments opportunities for the hotel. We anticipate incredible synergies between every component of 7373 Wisconsin.”

StonebridgeCarras and OTO Development previously worked together, with OTO developing a 204-room Hilton Garden Inn as part of NoMa’s Constitutional Square.

“Our companies enjoy a history of successful collaboration—we are excited to join forces, once again, with a company noted for creating exceptional places,” says Oakes. “Given the Bethesda market’s significant, diverse demand generators – plus proximity to Bethesda Row, the Metro, and the future Purple Line stop – this project has the potential to become one of the country’s most dynamic mixed-use developments to be delivered over the next few years.”

Construction is slated to begin in early 2019, with anticipated project completion in 2021.

ABOUT US

OTO Development, a Johnson Management company, is an award-winning, fast-growing hotel development and management company. Founded in 2004 and partnering with the Hilton, Hyatt and Marriott brands, OTO's industry leadership position is anchored by a portfolio of excellent hotels staffed by exceptional people. The company has developed more than 70 hotels over the past 13 years while also adding to its list of managed properties, which now comprise approximately 8,600 room keys. Today, OTO's impressive growth is focused on new urban development projects in San Francisco, Los Angeles, San Diego, Manhattan and Washington DC as well as increasing emphasis on adding new management contracts with clients ranging from publicly traded REITs to private equity firms to high net worth individuals. For more information, visit OTODevelopment.com.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.