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Acquisitions & Hotel Openings

Marriott's Moxy Hotels Brings 360 Rooms to Japan with Opening of Moxy Tokyo Kinshicho and Moxy Osaka Honmachi

OSAKA, JP. November 14, 2017 - Spirited, confident and cheeky – Marriott International today announced the openings of two fresh new additions to its playful Moxy Hotels brand: Moxy Tokyo Kinshicho and Moxy Osaka Honmachi. True to its name, the Moxy brand is designed for a new generation of socially extroverted, curious and energetic global “Fun Hunters”.

Owned by Tokyo-based Pacifica Capital K.K., the 205-room Moxy Tokyo Kinshicho features the brand’s industrial-chic DNA with stylish exposed brick walls, polished concrete floors and fun collaborative spaces. The hotel is located in the urban Kinshicho district, close to some of the city’s coolest tourist attractions such as the Tokyo Skytree, Tokyo Dome and the historic Asakusa Sensoji Temple, so exploring the city is easy. Kinshicho station is only a five-minute walk away, making access a breeze from Narita and Haneda international airports.

“Today’s consumer is less desirous of a cookie cutter experience and in fact wants to discover something new, take in the city, the food, the local scene, whether he/she is there for a day or a week,” says Hisashi Oinuma, Captain, Moxy Tokyo Kinshicho.

In Osaka, Moxy Osaka Honmachi is owned by EGW Asset Management Inc., and is located just steps away from Honmachi Station, one of Osaka’s main train stations. This 155-room Moxy is the perfect playground for modern urban explorers in Osaka. The hotel is located within easy distance of Osaka Castle, the food and nightlife of the Shinsaibashi quarter and the amazing shopping of Namba district.

“Moxy is specifically designed for this new generation of travelers – we call them Fun Hunters – who are looking for a hotel environment that allows them to have an experience on their terms,” says Shigeki Nakagawa, Captain, Moxy Osaka Honmachi. “They want a hotel that is wired to their specific needs, a place to stay that is affordable, fun, and awesome”.

Moxy is a fun, vibrant and stylish hotel designed to give guests everything they want and nothing they don’t, at an affordable price. No boring front desks here: guests can access their bedrooms via keyless entry with the Marriott Mobile App or check in with a crew member at the bar, where they will be greeted with a complimentary ‘Got Moxy’ cocktail upon arrival.

Say hello to fellow travellers in Moxy’s living rooms designed as highly-social communal areas, complete with foosball tables and board games. The Moxy Digital Guestbook is the source for everything that’s going on, who’s around in town, as well as a social media wall for guests to post their own #AttheMoxy Instas. At the Moxy, lifts double as selfie-friendly photo booths with locally inspired props for inspiration.

Moxy’s NOW + WOW communal spaces will come alive with thoughtfully crafted happenings designed by the hotels’ crew to cater to travelers and locals who like to hang-out with their friends and meet new ones, without having to empty their pockets. At Moxy Osaka Honmachi and Moxy Tokyo Kinshicho, these events will take the form of jam sessions, tarot card readings, classic film screenings, beer pong competitions, scavenger hunts, trivia nights, high-intensity workouts and more.

Bedrooms are minimalist yet multifunctional, with folding workspace desks and chairs, flat screen TVs, USB ports, motion sensor lighting, walk-in rain showers and furiously fast and free WiFi. The hotels’ 24/7 self-service grab-and-go concept, called Moxy Pickups, has cereals, fresh fruit, yogurt and noodles at breakfast, and soups, wraps and salads for lunch and dinner. Fresh coffee is available in the lobby, along with soft drinks, bottled juices, sodas, wine and beer.

The bar serves up Moxy’s signature cocktails and naans with savoury or sweet fillings: bacon, teriyaki chicken, pepperoni and jack, eggplant, cream cheese, nutella, strawberries and marshmallows. And, in Moxy hotels in Asia, guests can ‘pimp their noodles’ with a selection of instant noodles and condiment stations to customise their own flavours.

“We threw out the rule book for conventional hotel models to create Moxy’s Moxy Tokyo Kinshicho and Moxy Osaka Honmachi,” says Mike Fulkerson, vice president, Brand & Marketing, Marriott International. “These two new brand additions will continue to show the world what “moxie” really means and encourage our guests to play on.”

To learn more about Moxy Hotels, please visit www.MoxyHotels.com.

About Moxy Hotels

Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled bedrooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com. Follow Moxy on Instagram Watch Moxy on YouTube Engage #AtTheMoxy Watch the Moxy Manifesto video here

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,400 properties in 30 leading hotel brands spanning 126 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Contact:
Daryl Pan
852 2192 6202

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.