Waldorf Astoria Key West Appoints David Ferrier as Director of Food and Beverage

KEY WEST, FL. NOVEMBER 22, 2017 – Waldorf Astoria Key West announces the appointment of David Ferrier as director of food and beverage for Casa Marina and The Reach Resorts. With more than 16 years of hospitality experience, Ferrier manages the culinary program for both resorts including 15,000 square feet of event and banquet space, Casa Marina’s Sun Sun, RUMba rum bar, and Spencer’s by the Sea at The Reach.

“David’s experience in simultaneously managing successful venues makes him a valued addition to our team,” says John Trovato, managing director for Casa Marina and The Reach. “His talent for high quality service further solidifies Waldorf Astoria’s legacy as Key West’s premier dining destination.”

Most recently, Ferrier served as the director of restaurants overseeing the management, hiring, and training of four food and beverage outlets at ARRIVE Palm Springs in California. Previously, he spent six years as corporate director of new property openings and training as well as general manager of multiple restaurants with BR Guest Hospitality in New York City and Philadelphia. Ferrier began his career in hospitality as a server at New York City’s Blue Water Grill in 2004.

About Casa Marina and The Reach, Waldorf Astoria Resorts

Situated on more than 1,100 feet of beachfront with 311 guestrooms, Casa Marina embraces its old Key West ambiance with the largest private beach on the island, oceanfront dining, and unrivaled event venues. Offering more than 22,600 square feet of flexible event space, vibrant settings include both indoor/outdoor venues and the largest meeting space in Key West. The Reach, just yards away, is a sophisticated haven showcasing 150 luxuriously appointed guestrooms and Key West’s only natural beach. Of the five appointed venues totaling 4,706 square feet, the Caribe Ballroom Terrace boasts panoramic views of the Atlantic Ocean and is one of the highest vantage points in Key West.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of nearly 30 iconic properties in the world’s most sought-after destinations. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting news.waldorfastoria.com and follow Waldorf Astoria on Twitter, Instagram and Facebook.


Katie Lisi


+1 212 868 1900 x403

Media contact:


Related News

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.