Sal Abaunza Named General Manager for Monterey Tides, A Joie de Vivre Hotel

Monterey Bay, CA. March 12, 2018 -

Sal Abaunza has been named general manager for Monterey Tides, a Joie de Vivre hotel. Abaunza brings more than three decades of hospitality experience on the West Coast to the central California property.

“I’m looking forward to further positioning Monterey Tides as the quintessential Californian experience for families, couples and anyone looking for a world-class West Coast experience,” said Abaunza. “The reinvigorated culinary offerings, beachfront views, creative programming and superb service sets the hotel apart from any other property in the area. I’m thrilled to be a part of this distinctive hotel.”

In 2012, Sal was awarded “Outstanding General Manager of the Year” by the California Hotel & Lodging Association while overseeing the operations of L’Ermitage Beverly Hills and four other properties. Several West Coast properties under Abaunza’s direction have received top resort rankings from publications such as Conde Nast Traveler and Travel + Leisure.

“For over 30 years, I’ve been immersed in hotel management throughout California. After experiencing many of its cities, including San Francisco, Carmel and Beverly Hills, I’m excited to return to Monterey,” said Abaunza.

Abaunza graduated from San Francisco State University with a Bachelor of Arts degree.

For more information on Monterey Tides, please visit or call (800) 242-8627.

About Monterey Tides

Monterey Tides is the ideal California getaway with the only beachfront location in Monterey. The 196-room boutique hotel offers a golden sand beach just steps from the hotel and sweeping ocean views. The only hotel in the area that owns its beachfront, guests are treated to unique experiences not offered at other properties in the area such as bonfires, private dining on the sand and more. The hotel is conveniently located 10 minutes from many local activities including Old Monterey, Cannery Row and The Monterey Bay Aquarium. Follow @MontereyTides on Facebook, Instagram and Twitter for additional information.

About Joie de Vivre Hotels

Since its founding in San Francisco in 1987, Joie de Vivre has made curating authentically local and eclectic experiences its signature. Each one of Joie de Vivre's hotels is an original concept designed to reflect its location and engage the five senses. Today, the brand manages the largest collection of boutique hotels and resorts in California and also has properties in Chicago and Washington, DC. Joie de Vivre Hotels is establishing its foothold on the East Coast with the recently-opened The Troubadour in New Orleans, and hotels soon to open in New York City and Baltimore, MD.  Follow @JDVHotels on Facebook, Instagram and Twitter for news and updates. For more information, please visit

Related News

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.