Owned and Managed by DKN Hotels, Residence Inn by Marriott Opens in Rancho Cucamonga, California

USA, Rancho Cucamonga, California. January 10, 2019

The 126-suite Residence Inn by Marriott opens in Rancho Cucamonga, California. Located at 9299 Haven Avenue, the all-suite Residence Inn Ontario Rancho Cucamonga will operate as a Marriott franchise, owned and managed by DKN Hotels of Irvine, California.

Located in the foothills of the San Gabriel Mountains in San Bernardino County and three miles from the Ontario International Airport, the hotel offers its guests convenient access to Victoria Gardens, The Claremont Colleges, the California Speedway and Ontario Convention Center. Rates vary depending on length of stay.

“We are pleased with the continued growth of Residence Inn hotels in the Rancho Cucamonga area,” said Diane Mayer, vice president and global brand manager, Residence Inn. “When on the road for an extended period, our guests need space to spread out, maintain their life's pace and restore their energy to help them maintain a healthy balance and routine while traveling. This new hotel offers them a seamless blend of modern style and functionality that allows them to settle in and thrive.”

Residence Inn properties are designed as all-suite hotels that offer studio, one-bedroom and two-bedroom suites.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.