Leading Group Debuts Canopy Brand in Asia Pacific With Opening of Canopy by Hilton Chengdu City Centre

USA, McLean, Virginia. January 29, 2019

Hilton's (NYSE: HLT) lifestyle brand Canopy by Hilton today announced the recent opening opening of its first hotel in Asia Pacific, Canopy by Hilton Chengdu City Centre. Located next to Tianfu Square, the commercial and historical heart of Chengdu, Canopy Chengdu City Centre welcomes guests with a positive stay and provides a truly immersive, locally-inspired experience. The property is owned by Leading Group and managed by Hilton.

The 150*room hotel is located in the heart of Chengdu's most popular dining and nightlife corridor, allowing guests to explore Sichuan opera houses, night markets and other exciting sights with ease. The hotel is also within walking distance to some of the city's finest cultural sites, including Chengdu Museum, Peoples Park, the Qingyang Taoist Temple, Kuanzhai Lane and Wenshu Monastery, the largest monastery in Chengdu.

“We are thrilled to introduce Canopy by Hilton to Chengdu, Hilton's first lifestyle offering of its kind in the entire Asia Pacific region. As part of China's Go West policy, Chengdu has quickly become famed as an international center of culture and cuisine, with unique nooks to explore, like historic alleyways transformed into destinations for art, shopping and dining,” said Qian Jin, area President, Greater China and Mongolia, Hilton. “This is a testament of Hilton's commitment to maintain strong growth in China and we look forward to bringing positive hospitality experiences to more of China's travelers.”

“Every detail of our first Canopy in Asia Pacific embodies the east-meets-west concept that is the hallmark of Chengdu's culture, from dining options, energizing interiors to our friendly hotel Enthusiasts,” said Gary Steffen, global head, Canopy by Hilton. “We look forward to delivering a positive stay and experience to our guests and neighbors, all starting with delightful extras like a locally inspired welcome gift.”

Canopy by Hilton Chengdu City Centre is located on floors 23 to 32 in the Leading Center's West Tower at No. 5 Xiyu Street, just 12 miles from Chengdu Shuangliu International Airport.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.