Hotel Equities Opens New Fairfield Inn & Suites by Marriott in El Reno, Oklahoma

USA, Atlanta, Georgia. January 30, 2019

Atlanta-based hotel owner, operator and developer, Hotel Equities (HE), announced the opening of the new Fairfield Inn & Suites by Marriott in El Reno, Oklahoma. The hotel, located at 1501 Domino Drive, is owned by Sky Hospitality, Inc. and managed by Hotel Equities. Jennifer Straffon serves as the hotel's general manager.

“We are proud to open this contemporary new hotel in the city of El Reno,” said Rob Cote, Regional VP of Operations for HE. “With Jennifer's strong leadership and operation's experience, combined with our sales and marketing team's knowledge of the market, the hotel is well positioned to become the top performing hotel in the market.”

Hotel Equities' current portfolio of 110+ hotels includes 38 hotels bearing the well-known Fairfield by Marriott brand.

The Fairfield Inn & Suites Oklahoma City El Reno offers a unique and functional new guestroom design, addressing the needs of the modern guest to stay productive while traveling. Each room features a lounge chair, a mobile desk, comfortable couch, refrigerator, coffeemaker and microwave. Additional hotel amenities include an indoor swimming pool, a fitness center, a meeting room, valet laundry service, complimentary Wi-Fi, and fax and copy services. A complimentary hot breakfast featuring oatmeal, scrambled eggs, sausage, make-your-own waffles and other healthy items such as fruit, yogurt, and whole grain cereals and breads are also available.

“Hotel Equities has been a great partner throughout the hotel's development phase,” said Bhavesh Patel, owner representative for Sky Hospitality, Inc. “Their reputation in the industry and award-winning guest service gives us confidence that our hotel will be managed with integrity. We are excited to open the doors and create a unique experience for guests visiting El Reno.”

Whether traveling for business or pleasure, the Fairfield Inn & Suites Oklahoma City El Reno offers guests convenient access to historic Route 66, Redlands Community College and El Reno Lake.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.