Meyer Jabara Hotels Selected to Manage Cambria Fort Lauderdale

USA, Danbury, Connecticut. January 30, 2019

Meyer Jabara Hotels (MJH) has been selected to manage a new construction Cambria hotel in Fort Lauderdale, Fla., scheduled to open in 2020. Owned by Jai and Jessica Motwani, president and CEO of real-estate development group Hotel Motel Inc., the 97-room asset will be located at 2231 N. Ocean Blvd., across the street from the Auberge Beach Residences & Spa, considered to be Fort Lauderdale's most extraordinary beachfront property. The hotel will have views of the ocean and intercostal. Beachfront access is only feet away. Groundbreaking will begin once three existing motels are demolished.

“As a vacation destination that attracts more than 13 million people on average every year, we are eager to open this new Fort Lauderdale asset,” said Justin Jabara, VP of Development and Acquisition for Meyer Jabara Hotels. “We are breaking the mold with this property. Designed as a simplistic, elegant retreat, this hotel will come to set the standard within the market. It will feature all the amenities that business and leisure guests have come to enjoy, such as an open concept lobby, unique restaurant and cocktail lounge, flexible meeting space, state-of-the-art fitness center, swimming pool and retail space. This truly is an amazing asset, and with Meyer Jabara's management in play, this hotel will emerge as a market leader.

“This management contract marks the sixth Cambria® Hotels & Suites in our portfolio, and we are excited to re-enter the Fort Lauderdale market,” he said. “Cambria is the ideal brand for the market with its industrial design, stylish rooms, business center conveniences, and highly-personalized service. We are delighted to continue our growing relationship with Choice Hotels International and look forward to seeing this stylish property come to life.”

Under the design focus of Jessica Motwani and Hospitality Furnishings & Design Inc., the Cambria Fort Lauderdale will evoke a coastal modern aesthetic. The raw, natural materials of stone and wood will be complemented with clean, soft, modern finishes that provide a therapeutic space for all guests. Sandy tans and cool greys mingle with deep cerulean bringing the relaxing beachfront into the space and enabling guests to feel the presence of the coast resulting in a relaxed and rejuvenating experience.

“The Cambria Fort Lauderdale will quickly become the place to stay for urban travelers visiting south Florida,” Jabara said. “The hotel will be minutes away from some of the area's best attractions, including world-class dining and shopping at the Galleria Shops and Las Olas Boulevard, museums, and theaters. The Fort Lauderdale/Hollywood International Airport and Port Everglades also are close by.”

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.