Sheraton Petaling Jaya Hotel Appoints Joyce Wong as Director of Sales & Marketing

Malaysia, Kuala Lumpur. January 31, 2019

Sheraton Petaling Jaya Hotel is pleased to announce the appointment of Joyce Wong as Director of Sales & Marketing. Bringing over 10 years of corporate sales experience in the hospitality industry to her new position, Wong oversees all sales, marketing and public relations efforts for the new icon, a golden tower hotel in the business district of Petaling Jaya.

Wong's hospitality career started in 2002, with the finance department of Renaissance Hotel Kuala Lumpur. Soon after, sales and marketing have enticed Wong in 2005 where she transferred to the role of a coordinator in corporate room sales. Wong continued to gain her experience in catering division and the whole of sales and marketing department thereon. Prior to joining Sheraton Petaling Jaya Hotel, Wong was growing her portfolio and profile for 8 years with the Hilton group and left as a Commercial Manager at Hilton Kuala Lumpur.

As the newly appointed Director of Sales & Marketing, Wong will play an instrumental role in leading a dynamic team and mapping out key strategies for sales and marketing of Sheraton Petaling Jaya Hotel. On her appointment, Wong comments, 'I aspire to put my wealth of experience and knowledge into expanding strategic analysis of current and upcoming market trends, to establish the 253-room Sheraton Petaling Jaya Hotel as the preferred hotel of choice in Petaling Jaya amongst local and global business and leisure travelers.'

Wong and her team aim to interact with the business community and leisure seekers, to highlight Sheraton Petaling Jaya Hotel's collective range of facilities and thoughtful amenities. From spacious, smoke-free rooms outfitted with Sheraton Signature Sleep Experience beds to over 3,000 sq. meter ofversatile and flexible meetings and events space, Joyce is confident Sheraton Petaling Jaya Hotel will be an inspired space for guests to learn more, see more and do more.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.