Waldorf Astoria Beverly Hills Appoints Vanessa Williams to General Manager

USA, Beverly Hills, California. January 29, 2019

Waldorf Astoria Beverly Hills continues to lead the luxury hotel sector in Southern California with today's announcement of the promotion of Vanessa Williams to general manager.

With decades of global luxury hotel leadership and a specialty in leading key marketing campaigns, Williams is the ideal person to oversee the overall operations of this award-winning property. Williams, whose career includes over five years of spearheading business development and sales and marketing campaigns within the Hilton organization's luxury and lifestyle brands, particularly Waldorf Astoria and Conrad brands, has served as the director of sales and marketing at Waldorf Astoria Beverly Hills since before the hotel's opening in June 2017.

Vanessa Williams is the second woman to be elevated to GM in one of Oasis West Realty's legendary luxury hotels, following Sandy Murphy's appointment to helm the iconic Beverly Hilton hotel, and is the first female GM at Waldorf Astoria Beverly Hills.

"Vanessa has been at the forefront of property operations since before the Beverly Hills opening and has been instrumental in our accomplishments. Not only did she expertly position and drive the commercial success of the hotel, she developed collaborations with local and national partners to provide guests an unforgettable experience with unmatched amenities and service," said Beny Alagem, Chairman and CEO of Oasis West Realty, LLC that owns Waldorf Astoria Beverly Hills. "Her dedication and passion for this hotel has been unwavering. This is a well- deserved promotion, and I am confident that the hotel experience for guests will only continue to further impress."

Williams brings a global outlook to the position, after an illustrious hospitality career that has spanned nearly three decades at worldwide five-star luxury destinations including a key role in the renovation, relaunch and repositioning of the Mandarin Oriental Hong Kong, Raffles L'Ermitage Beverly Hills, Sandy Lane Barbados, Sukhothai Bangkok before joining Hilton to open Waldorf Astoria Beijing and Conrad Seoul. In 2018, Williams was named one of Southern California's Top 9 "Woman of Influence" by LA Confidential magazine.

"We are thrilled to have Vanessa lead the team at this flagship property that has quickly established itself as one of the premier luxury hotels in Southern California, as well as the go-to place for local residents," said Pascal Duchauffour, Vice President Luxury Operations, Hilton. "She has been an integral part of the opening success of the hotel and we look forward to her leading the team to continue to create authentic moments that become unforgettable memories".

Both locals and tourists alike love The Rooftop by JG bar (and its casual restaurant that serves lunch and dinner), which offers breathtaking views of Los Angeles from every seat. The hotel's signature restaurant, Jean-Georges Beverly Hills, which is the first West Coast venture by globally acclaimed chef Jean-Georges Vongerichten, is another element of the Waldorf Astoria's spectacular offerings drawing fans of world-class dining from both near and far. The hotel's sublime La Prairie Spa, the only one in Southern California, is an oasis of relaxation and sumptuous enjoyment.

Learn more about Waldorf Astoria Hotels & Resorts at www.waldorfastoria.com.



About Waldorf Astoria Beverly Hills

Media Contact:

Kendal Hurley
Partner
Ballantines PR
T: 310-454-3080
E: kendal@ballantinespr.com
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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.