Interstate Partners With SCG American for Development of New Le Méridien Hotel in Orange County, California

USA, Arlington, Virginia. February 06, 2019

Following a signing ceremony that took place yesterday, Interstate Hotels & Resorts today announced its executed management agreement with New York City-based SCG America (SCGA) - the company leading the development of a new Le Meridien hotel in Orange County, California. Construction is anticipated to commence Q3 of 2019 with the hotel slated to open in 2021. This latest management contract is part of the company's strategy to grow its high-end hotel portfolio and follows news of Interstate's two Westin hotel additions (Alexandria and Portland, Maine) and the historic Hill Top House Hotel luxury destination retreat project in Harpers Ferry, West Virginia.

“Our goal from day one, upon selecting the global lifestyle Le Meridien brand, was to ensure that we chose the most respected, quality service and product-oriented operator that can deliver on our promise,” said Winfred Zhang, president and CEO of SCG America.

“We are honored to be working with SCG America to open a Le Meridien hotel, a project that will inject vibrancy into the California hospitality scene,” said Michael J. Deitemeyer, president and CEO of Interstate Hotels & Resorts. “Partnering with incredible brands like Le Meridien and quality developers like SCGA furthers the momentum of where Interstate is headed.”

Inspired by the brand's French heritage - born in 1960s Paris during an era of glamorous travel, the new Le Meridien hotel will feature approximately 400 mid-century modern designed guestrooms and suites as well as the brand's innovative signature lobby concept that transforms the traditional lobby into a communal coffee house atmosphere by day and sophisticated cocktail lounge by night. Echoing the brand's distinctly European spirit of savouring the good life, the hotel also feature a signature restaurant and rooftop bar, well-equipped fitness centre, swimming pool, on-site spa, and 39,000 sq. ft. of meeting and event space ideal for convention business, leisure and group travel.

In addition to Le Meridien, Interstate Hotels & Resorts is accelerating with a global outlook and a robust mix of projects in the pipeline. Interstate's depth of experience across all lodging segments and asset classes drives results in each of its managed hotels worldwide.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.