Owned by Leadon Investments, Delta Hotels Saskatoon Downtown Undergoes Transformation and Rebranding

Canada, Saskatoon, Saskatchewan. February 07, 2019

Marriott International, Inc. today announced the rebranding and opening of the Delta Hotels Saskatoon Downtown. The reimagined property will deliver an upscale choice to the seasoned traveler. The 291-room hotel located at 405 20th Street East, is owned by Leadon Investments and managed by Marriott International, Inc.

The 18-story Delta Hotels Saskatoon Downtown offers an indoor swimming pool and whirlpool spa, a full-service fitness center, complimentary Wi-Fi, and a large heated underground parking garage. The full-service hotel also provides 13 meeting rooms with a combined 20,881 square feet of functional space to accommodate 1,000 people, as well as Aroma RestoBar open for breakfast, lunch and dinner.

The largest hotel in Saskatoon showcases a prairie landscape with captivating views of downtown as well as the South Saskatchewan River. Situated within walking distance to numerous shopping, dining and entertainment options, as well as many local businesses, the Delta Hotels Saskatoon Downtown offers guests convenient access to Remai Modern, River Landing, Midtown Plaza, the Saskatoon John G. Diefenbaker International Airport, and Broadway - home of the trendiest restaurants and shops in Saskatoon.

The Delta Hotels Saskatoon Downtown guest rooms and suites feature spacious floor plans with ultra-comfortable beds, premium bedding and towels, upgraded showers, luxurious bath amenities and workspaces designed to keep you focused.

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Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.