Alexander Schnoeller Appointed Director of Food & Beverage for JW Marriott Nashville

USA, Nashville, Tennessee. February 12, 2019

JW Marriott Nashville is pleased to announce the appointment of highly-accomplished hospitality leader, Alexander Schnoeller to Director of Food & Beverage for the 33-story property which opened in June 2018. In this role, Schnoeller oversees the property's food and beverage outlets including Bourbon Steak by Michael Mina, a modern American steakhouse with a twist, Stompin' Grounds Restaurant & Market featuring locally-inspired cuisine and Cumberland Bar inspired by luxurious hotel bars of the past. He will also manage all banquet and catering services, as well as in-room dining.

"We are thrilled to welcome Mr. Schnoeller to our JW Marriott Nashville team. He brings a wealth of knowledge and international experience with his extensive background working with luxury hotels and resorts" says Lukus Kindlesparker, General Manager of JW Marriott Nashville. "We look forward to working together as we continue to provide a world-class dining experience to our guests."

Most recently, Schnoeller served as the Director of Food & Beverage at Eden Roc Miami where he led a $40 million food and beverage operation for the hotel's 600 rooms and six restaurant outlets as well as all banquet facilities at the convention center. During his time at Eden Roc, Schnoeller oversaw the highly-successful launch of Malibu Farms, the first east coast outlet for the restaurant group. He also served as Vice President of Food & Beverage at Palms Resort and Casino where he rejuvenated the food and beverage nightlife operations. Prior to his role at The Palms, Schnoeller held several positions within the Mandarin Oriental Hotel Group and worked across many of their properties in Washington, D.C., Las Vegas, and London for 13 years. He devised winning and effective strategies to improve revenue and profitability which landed Mandarin Oriental Las Vegas accolades from the Forbes 5-Star and AAA Five Diamond awards.

"I am truly delighted to join the JW Marriott Nashville team. As one of the true luxury hotels in the city, the property provides first-class service and abides by high-quality standards to offer a warm and personalized luxury experience," says Schnoeller. "I am honored by the opportunity and look forward to maintaining and building the property's superior offerings to ensure continued growth and success."

Schnoeller is a first-time native of Nashville. He is originally from Austria and attended the Hotel School Neusiedl Am See, where he received an Associate of Arts Degree in Hospitality Management. He earned his MBA from the Royal Institute of Technology in Melbourne, Australia. When he is not working, his hobbies include outdoor activities such as mountain biking and running ultra-trail races as well as spending time with his two daughters.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.