Renaissance Hotels With Spire Hospitality Complete Multi-Million Dollar Renovation of Renaissance Minneapolis Bloomington Hotel

USA, Bloomington, Minnesota. February 25, 2019

Renaissance Hotels with Spire Hospitality, one of the nation's leading and most respected hotel management companies, today announced the newly-renovated Renaissance Minneapolis Bloomington Hotel.

“This hotel has long served as a key hub for business travelers to the Minneapolis area,” says Patrick Bissen, General Manager, Renaissance Minneapolis Bloomington Hotel. “The Renaissance brand promises to deliver our guests an unmatched experience, immersing them in an authentic Twin Cities experience, while providing a respite for their visit to the destination.”

Transforming the property with a multi-million-dollar renovation, Renaissance Minneapolis Bloomington Hotel unveils a minimalist design sprinkled with mid-century nuances. Warmly welcoming guests, the lobby and reception feature a palette of diverse textures, remarkable, indigenous decor pieces and artwork and inviting, lodge-like furnishings. All 253 newly-designed guestrooms offer the new Marriott luxury floors and a modern feel with expansive windows to maximize natural light and immerse guests within the local destination. The renovation includes updates to the 4,000 square feet of meeting space, the incorporation of a new Club Lounge, an expanded fitness center and the addition of a new restaurant LARS (Local, Authentic, Relaxed, Social), presenting classic tastes of locally-sourced ingredients with a twist.

Renaissance understands its guests' desires to make the most out of every moment and offers brand signature events like Evenings at Renaissance in its lobby and bar, designed to showcase emerging local talent in music, the arts, mixology, gastronomy and more. For guests looking to discover local flavors and activities, Renaissance Minneapolis Bloomington Hotel features the Navigator whose role is to help guests experience the neighborhood's soul by highlighting handpicked local discoveries. Brand-signature R.E.N. Meetings offer groups an experience beyond a traditional meeting, rooted in creative sensory meeting design and custom-curated local Navigator excursions and networking events.

“With its artful design, vibrant and expansive meeting space and engaging experiences, the hotel embraces the spirit of the Twin Cities intended to be discovered by next generation and frequent business travelers in a new way,” said George Fleck, vice president of global marketing & management, Renaissance Hotels. “We are thrilled to offer guests a sense of clever theatricality and an invitation to uncover hidden gems in the neighborhood for those seeking something unusual and unexpected with each stay.” 

Located just eight miles from the Minneapolis-St. Paul International Airport (MSP) and within close proximity to downtown Minneapolis, the new Renaissance Minneapolis Bloomington Hotel offers versatile and refined meeting space, accommodating up to 200 guests. All meeting space includes wireless high-speed Internet access, cutting-edge audiovisual equipment and gourmet catering menu options. With its sensible location near the Twin Cities, the property provides a convenient location for both business and leisure travelers. Guests enjoy access to popular area attractions including Mall of America, Valleyfair Amusement Park and Mystic Lake Casino.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.