Hotel Equities Promotes Bryan DeCort to Executive Vice President

USA, Atlanta, Georgia. June 06, 2019

Atlanta-based hotel owner, operator and development firm, Hotel Equities (HE), named Bryan DeCort to the position of executive vice president. He reports directly to Brad Rahinsky, HE's president & CEO.

Bryan has over 25 years of experience in hospitality and operations. Since joining Hotel Equities in 2017, he has helped restructure the organization's operational platform to aid in HE's growing portfolio of hotels. He worked closely with Hotel Equities' executive team to ensure a consistent approach to implementation and developed a long-term strategy to promote performance-based growth. His efforts have resulted in the strengthening of technical capabilities across all departments, as well as consistent high-performance results among their portfolio of hotels.

"Bryan is a key member of our senior leadership team and has been instrumental in expanding and strengthening our operational footprint," said Brad Rahinsky. "His passion, charismatic servant leadership and operational expertise make him a perfect fit for the new position. I look forward to working alongside him as we continue to focus on operational excellence across our portfolio of hotels."

Prior to joining HE, Bryan served in a series of executive level positions at luxury hotels with Marriott International, Renaissance, Sheraton and Omni Hotels. He also spent a portion of his career in multi-unit leadership roles with two highly-respected national parking companies.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.