The Brown Palace Hotel & Spa Names Justin Budyak as Complex Director of Sales & Marketing

USA, Denver, Colorado. June 10, 2019

The Brown Palace Hotel & Spa, a legend among Downtown Denver hotels since 1892, proudly welcomes Justin Budyak as Complex Director of Sales & Marketing of the iconic landmark and the adjacent Holiday Inn Express Denver Downtown, part of The Brown Palace hotel complex. In this role, Budyak will be responsible for generating maximum revenue through developing and executing marketing strategies that will drive sales for this multidimensional hotel.

"The team is thrilled to welcome Justin aboard. We are confident that he will significantly contribute to the escalating growth of The Brown Palace hotel complex as Director of Sales & Marketing," said Timothy Wolfe, Complex General Manager of The Brown Palace Hotel & Spa. "Justin's wealth of knowledge for the competitive landscape, along with his robust Colorado experience, make him ideal for this position."

Budyak brings over 13 years of hospitality, sales and marketing experience. Since beginning his career in 2006, Budyak has showcased a strong history of financial achievement while developing and managing high performing teams, having held Director of Sales & Marketing roles at Boulder Marriott and Denver Marriott South at Park Meadows. However, Budyak joins The Brown Palace Hotel & Spa most recently from Pyramid Hotel Group where he was the Area Director of Sales & Marketing and oversaw all aspects of the sales and marketing efforts for both the Renaissance Denver Hotel and Holiday Inn Denver East.

"I feel privileged to have been given this incredible opportunity and am very excited to be part of such a historic hotel and Denver landmark," said Justin Budyak, Director of Sales & Marketing of The Brown Palace hotel complex. "I look forward to working closely with my new team to maximize revenue and garner distinguished results."

The Brown Palace Hotel & Spa is a Forbes Four Star, AAA Four Diamond luxury landmark located in the heart of downtown Denver. Playing host to presidents, celebrities and royalty for more than 125 years, The Brown is the longest continuously operating hotel in Denver, and one of the city's oldest and most prestigious businesses. Encompassing 241 richly appointed guestrooms and presidential suites; six iconic dining options including Ellyngton's, Palace Arms, Ship Tavern and the renowned afternoon tea service in the lobby; more than 20,000 sq. ft. of flexible meeting space and luxurious spa, The Brown Palace captivates guests with its historic heritage fused with modern-day amenities. The Brown Palace is part of the signature Autograph Collection, an exclusive collection of upper upscale and luxury hotels within Marriott International's global portfolio.

The 22-story Holiday Inn Express completes The Brown Palace hotel complex offering an additional 1,287 sq. ft. of contemporary meeting space on-site and a pedestrian sky bridge, allowing convenient access to The Brown Palace.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.