Autograph Collection Hotels Welcomes Ireland’s National Treasure, The Shelbourne

USA, Bethesda, Maryland. June 11, 2019

Autograph Collection Hotels, Marriott International's diverse and dynamic portfolio of more than 170 independent hotels around the world, today announced the addition of The Shelbourne, the enduringly iconic hotel that's been at the heart of Dublin society since 1824.

Proudly overlooking Dublin's grandest square, St. Stephen's Green, The Shelbourne is just a stone's throw from some of the city's most celebrated landmarks: Trinity College, parliament building Dáil Éireann, and the National Gallery.

Recently renovated by Guy Oliver of design firm Oliver Laws, the timelessly elegant interiors honour the illustrious history of Dublin's Grand Dame. For the past two generations, royalty, statesmen, artists, writers and legends of stage and screen have made The Shelbourne their home away from home, from Princess Grace of Monaco, to John F. Kennedy, Michael Collins and Eamon De Valera, all of whom have suites with enviable views of the green named after them.

JP Kavanagh, General Manager of The Shelbourne said: "The Shelbourne has played a pivotal role in Irish society for nearly two centuries. Autograph Collection Hotels' independent spirit is the perfect fit for the hotel's next chapter, honouring the unique personality of this timeless Dublin landmark and its countless iconic stories."

The Shelbourne offers several distinctive food and beverage options to suit every occasion. The Horseshoe Bar which has played host to notable meetings over the years from politicians and journalists to visiting dignitaries and local personalities. The Lord Mayor's Lounge, Ireland's most iconic drawing room, offering Afternoon Tea overlooking St. Stephen's Green. The Saddle Room Restaurant, a timeless dining room with a relaxed atmosphere, old-school Irish service and a menu full of classic favourites. 1824 Bar, The Shelbourne's newest addition - a snug, and sophisticated hide away with a hand-picked list of whiskey.

The Shelbourne has ten historic meeting rooms spanning over 10,000 square feet, many of which have their own unique character, style and stories, hosting an array of events from intimate private dining to impressive business conferences.

On joining Autograph Collection Hotels, The Shelbourne will introduce a signature offering called Independent Spirit that pays homage to Irish Whiskey. Celebrating the rebirth of Irish Whiskey in 1824 when The Shelbourne opened its doors, the spirit will be featured in crafted experiences including an after-dinner whiskey trolley in The Saddle Room Restaurant and ‘Whiskey Sommeliers' in The Horseshoe Bar.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.