IHG Signs With Kanden Amenix to Open ANA Holiday Inn Resort Shinano-omachi Kuroyon in 2020

United Kingdom, Denham. June 12, 2019

IHG® will open ANA Holiday Inn Resort Shinano-omachi Kuroyon in 2020, following the signing of a management agreement with Kanden Amenix Co., Ltd.

Guests at the hotel, which is the second Holiday Inn Resort in Japan, can look forward to world-class facilities including a restaurant, swimming pool and spa, tennis courts, golf course, hot spring bath and gym, as well as a variety of activities that can be enjoyed in every season.

The hotel long been a favourite with visitors to Kurboe Dam who are looking for an experience that's immersed in nature. In Q2 2020 it will reopen as ANA Holiday Inn Resort Shinano-omachi Kuroyon following a full renovation of its 73 rooms, with with another 30 rooms opening the following year.

Yutaka Maruyama, Chief Development Officer of IHG ANA Hotels Group Japan, said: "We are very excited to open the world-famous Holiday Inn Resort brand in such famous Japanese tourism destination as Nagano. This hotel has a long history of attracting visitors from around Japan and overseas, and now we are looking forward to bringing it to life in a new way as a Holiday Inn, with the power of the IHG global network behind it".

Yutaka Inada, Chief Executive Officer at Kanden Amenix Co., Ltd, said: "We are pleased to have signed a management agreement with IHG, one of the world's largest hotel operators. Shinano-omachi is a gateway city for the Tateyama Kurobe Alpine Route, and has easy access to Hakuba, Azumino and Kamikochi area, which have long been favourite destinations for Japanese tourists. ANA Holiday Inn Resort Shinano-omachi Kuroyon will offer a great experience to visitors from around the world, and we will be proud to introduce them to this beautiful destination."

The hotel is located in the north western part of Nagano Prefecture, Omachi City, where is well known as a nature-rich sightseeing destination, surrounded by Northern Alps. The city is the gateway to the Nagano prefecture side of Tateyama Kurobe Alpine Route, known as the "Roof of Japan" as it passes through the dynamic scenery of Mt. Tateyama. In recent years the number of domestic and overseas travellers has increased, attracting visitors who are looking to enjoy beautiful surrounds and winter sports in Hakuba, one of the largest and highest quality ski resorts in Japan.

Holiday Inn brand family is the largest hotel brand in the world, with more than 4,000 hotels open and more than 1,000 in the pipeline. In Japan, IHG currently has 32 hotels operating under three brands, including: (ANA) InterContinental, ANA Crowne Plaza and ANA Holiday Inn, with another 5 in the pipeline, including Hotel Indigo and Kimpton Hotels & Restaurants.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.