The Candler Hotel Appoints Executive Team in Anticipation of Summer 2019 Opening

USA, Atlanta, Georgia. June 12, 2019

Downtown Atlanta's newest destination for a stylish and one-of-a-kind experience, The Candler Hotel announces the appointment of its key executive team members, Martin Wormull as general manager and Ann Collins as director of sales and marketing. Wormull and Collins will spearhead the efforts in leading one of the most anticipated Atlanta hotel openings in many years.

Located on famed Peachtree Street NE, the 265-room hotel will open in the iconic Candler Building. On the National Register of Historic Places, the hotel is a 17-story high-rise originally built in 1906 by Coca-Cola magnate Asa Griggs Candler as Atlanta's first steel skyscraper. The Candler will be the first Curio Collection by Hilton hotel in Atlanta, joining more than 65 other distinctive hotels and resorts in premier destinations around the world.

In his new role, Wormull will drive overall operations and programming while leading the hotel staff to delight guests with southern hospitality and warm charm. He assumes this position immediately and has already stepped into the role of successfully leading the execution of all aspects of the hotels pre-opening strategy. Most recently, the 30-year hospitality veteran served as managing director at Marriott's The Dalmar and Element Hotels in Fort Lauderdale, FL, Wormull brings more than 30 years of Luxury and Boutique hotel experience to his new role. In Wormull's 17-year tenure with Hilton, he also held various executive leadership positions.

Leading the hotel's sales and marketing efforts, Collins will promote the unique qualities and exciting offerings and amenities that make The Candler Hotel the most desirable address for upscale business, events and leisure travel within the region. Bringing 20 years of industry experience to The Candler Hotel, Collins will spearhead the sales efforts for the hotel's 6,000-square-feet of meeting space, much of it boasting floor-to-ceiling windows with views overlooking the bustling environment of Atlanta's vibrant Downtown corridor. Collins most recently served as the Director of Sales and Marketing at The Georgian Terrace Hotel located on the edge of Midtown and Downtown Atlanta.

"We are thrilled to welcome Martin and Ann to the Highgate team and open our first Highgate-managed hotel in downtown Atlanta," said Steve Barick, Chief Operating Officer of Highgate. "Their extensive background in luxury hospitality and guest experience will further the success of The Candler Hotel when its doors open this Summer."

The hotel is managed by Highgate, a premier real estate investment and hospitality management company whose growing portfolio includes more than 100 properties in gateway cities worldwide.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.