Renaissance New York Times Square Unveils New Guestrooms and Suites With Multi-Million-Dollar Refresh

USA, New York City, New York. July 15, 2019

Renaissance New York Times Square continues to provide travelers with unparalleled experiences in the heart of Manhattan with the official debut of its completely redesigned 317 guestrooms and suites, following the earlier completion of its unique terrace suites. The hotel's chic renovations pay homage to its bustling Times Square neighborhood and the area's evolution as an iconic hub steeped in theatrical history.

"This redesign fully encapsulates the pulsating energy of this city," said Renaissance New York Times Square General Manager Christine Devers. "We've created an authentic New York experience for guests to discover from the moment they enter their rooms."

Dash Design, a leading NYC-based interior design and branding agency by founder David Ashen, was selected to spearhead the makeover. When envisioning the hotel's new look, the firm aimed to inspire guests with a sense of endless discovery and unexpected twists at every turn.

"Every aspect of each guestroom is a piece of art," said Dash Design President David Ashen. "We created a local pied-à-terre for guests with a vision to capture the pulsating energy of Times Square while paying reference to Broadway's theatrical roots."

Color palettes depict shades synonymous with New York City - cement gray represents the concrete jungle, white mimics markings on the street's blacktop, and yellow accents evoke the New York City taxi. Guestroom windows and their ombre window treatments serve as frames for the theater that is Times Square. Above the bed, the ceiling steps in as a matte canvas featuring strokes of glossy, white feathers, a nod to a festive spirit of theater district. Refurbished bathrooms are outfitted with refinished vanities, cheeky artwork, and mirrors featuring a frosted outline of the city's famed skyline. Carefully curated touches include multifunctional, custom-designed furniture, which transform from seating to storage, and NYC snow globes, which provide playful moments.

In essence, the design invites the guest to decide how to work, relax, and play in their personal space. At every turn is a moment of discovery.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.