Renaissance New York Times Square Unveils New Guestrooms and Suites With Multi-Million-Dollar Refresh

USA, New York City, New York. July 15, 2019

Renaissance New York Times Square continues to provide travelers with unparalleled experiences in the heart of Manhattan with the official debut of its completely redesigned 317 guestrooms and suites, following the earlier completion of its unique terrace suites. The hotel's chic renovations pay homage to its bustling Times Square neighborhood and the area's evolution as an iconic hub steeped in theatrical history.

"This redesign fully encapsulates the pulsating energy of this city," said Renaissance New York Times Square General Manager Christine Devers. "We've created an authentic New York experience for guests to discover from the moment they enter their rooms."

Dash Design, a leading NYC-based interior design and branding agency by founder David Ashen, was selected to spearhead the makeover. When envisioning the hotel's new look, the firm aimed to inspire guests with a sense of endless discovery and unexpected twists at every turn.

"Every aspect of each guestroom is a piece of art," said Dash Design President David Ashen. "We created a local pied-à-terre for guests with a vision to capture the pulsating energy of Times Square while paying reference to Broadway's theatrical roots."

Color palettes depict shades synonymous with New York City - cement gray represents the concrete jungle, white mimics markings on the street's blacktop, and yellow accents evoke the New York City taxi. Guestroom windows and their ombre window treatments serve as frames for the theater that is Times Square. Above the bed, the ceiling steps in as a matte canvas featuring strokes of glossy, white feathers, a nod to a festive spirit of theater district. Refurbished bathrooms are outfitted with refinished vanities, cheeky artwork, and mirrors featuring a frosted outline of the city's famed skyline. Carefully curated touches include multifunctional, custom-designed furniture, which transform from seating to storage, and NYC snow globes, which provide playful moments.

In essence, the design invites the guest to decide how to work, relax, and play in their personal space. At every turn is a moment of discovery.

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