Radisson Hotel Group Appoints Hannes Bos as VicePresident, Commercial, Asia Pacific

Belgium, Brussels. July 16, 2019

Radisson Hotel Group™ has appointed Hannes Bos as its Vice President, Commercial, Asia Pacific.

An experienced hotel professional and revenue leader, Hannes was educated in the Netherlands and Sweden before embarking on his hospitality career with AMS Hotel Group in Amsterdam. Specializing in revenue management, he also held senior management positions with Concorde Hotels in Paris and Millennium & Copthorne in London and Singapore.

Hannes joined InterContinental Hotels Group (IHG) in 2008, initially as Director of Revenue Management for the Middle East & Africa based in Dubai, and later as Senior Director of Revenue Strategy & Operations Support in Greater China, where he was responsible for more than 200 hotels.

Following spells with HotelBeds in Singapore and RateGain in India, Hannes joined Wyndham Hotels & Resorts in Dubai as Director of Revenue Management, Middle East & Africa. Most recently, he worked for VinGroup, Vietnam's leading tourism and hospitality conglomerate.

Hannes now brings 18 years of global hospitality experience to Radisson Hotel Group. With extensive expertise in revenue and project management, commercial operations, and sales and marketing, he will play a key role in the company's future success as it continues to implement "Destination 2022", its five-year transformation strategy.

"Hannes is a proven leader in the commercial field, with impressive international experience in a range of disciplines, most notably revenue management. Humble but confident, with an entrepreneurial spirit and an engaging, people-focused personality, he is the perfect person to lead our commercial operations as we expand our portfolio across Asia Pacific," said Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

Based at Radisson Hotel Group's regional head office in Singapore, Hannes will sit on the group's Asia Pacific Executive Committee.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.