Crescent Hotels & Resorts Adds Embassy Suites by Hilton Chicago North Shore Deerfield

USA, Chicago, Illinois. July 16, 2019

The Embassy Suites by Hilton Chicago North Shore Deerfield is now being managed by Crescent Hotels & Resorts. Crescent Hotels & Resorts is an award winning, nationally recognized operator of major hotels, resorts and conference centers throughout the United States, Canada & Caribbean.

The 237 all-suite hotel recently completed a multi-million-dollar all-suite renovation project in April 2019. The hotel offers home-like amenities in its two-room suites including two 49 inch flat-screen TVs and a wet bar area with a refrigerator, microwave and coffeemaker.

The property is located in a suburban setting, just 14 miles from Chicago O'Hare International Airport and easy access to downtown Chicago via the nearby Metra train station or the hotel's free shuttle service.

"As an award-winning Hilton manager with extensive operating experience in Chicago, team Crescent and our unique approach will maximize the potential of this property." said Michael George, Chief Executive Officer of Crescent Hotels & Resorts.

This Embassy Suites location offers free made-to-order breakfast each morning, a complimentary Evening Reception, all-American favorites with a fun twist at Cadwell's Grille & Lounge, BusinessLink™ Business Center, and more than 7,000 sq. ft. of flexible space, we provide room for the perfect wedding for 130 guests, or a conference for up to 140.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.