Illinois’ Chicago Marriott Schaumburg Launches Multi-Million Dollar Renovation

USA, Schaumburg, Illinois. July 30, 2019

Chicago Marriott Schaumburg, 50 N. Martingale Rd., Schaumburg, has officially begun a $22 million renovation, with an expected completion date of August 2019. The property is elegantly updated to revitalize the guest experience from check-in to checkout with reimagined meeting spaces and a transformed lobby with a revolutionary Great Room. Chicago Marriott Schaumburg also features an all-new MClub Lounge, fully remodeled indoor and outdoor pools, refreshed restaurant and bar with an elevated food and beverage menu, innovative and new guest rooms and state-of-the-art health club.

"It is exciting to be in the midst of such an extensive transformation for both our hotel and our community," said Andreo Girardi, general manager of Chicago Marriott Schaumburg. "We are elated to provide guests with a distinctly enhanced and welcoming destination in the heart of Schaumburg, whether they are locals or visiting from out of town. As the most newly renovated hotel in the area, it brings us great pride to invite everyone to enjoy a fresh take on modern amenities and style just outside of downtown Chicago."

Upon entry to the hotel's lobby guests are immediately welcomed in a polished dynamic space. The Chicago Marriott Schaumburg's Great Room encourages guests to gather, collaborate and unwind in a multi-function, flexible space. With more than 300 seats, the Great Room also features a full-service bar and a restaurant led by award-winning Executive Chef William Delby in the expansive social center of the property. Serving locally sourced cuisine, guests will delight in a variety of snacks, shareable plates, entrees, desserts and changing weekly specials, including dishes like Wisconsin Poutine, Steel Head Trout Flatbread, Chicken Schnitzel, Lobster Mac & Cheese, Pot de Crème Chocolate and other delicious options.

Agreeably situated for gatherings, Chicago Marriott Schaumburg's more than 20,000 square feet of meeting and event space may be adjusted to personalize each experience with modern technology and available services. The property is able to accommodate groups ranging from an intimate business meeting to a large 1,000-guest gala and more.

One of just five properties in Chicagoland with an upscale MClub Lounge, Chicago Marriott Schaumburg will offer MClub members the opportunity to enjoy 24/7 access to a private and exclusive space, perfect for preparing for the day over breakfast, working and recharging with snacks throughout the day or relaxing over a drink in the evening. Designed to promote productivity, inspiration and relaxation in a flexible space, the MClub Lounge features an array of premium concierge services, an inviting, spacious design and sophisticated atmosphere.

The balance of nature and industry inspires the hotel's design, where both can co-exist in easy harmony. Throughout the property materials such as concrete, velvet, red oak wood and hickory are juxtaposed in an intricate weaving of texture with rhythm and repetition. The hotel highlights softer textures and natural materials with platform space dividers, illuminated screen walls, vertical and horizontal partitions, interior framing windows and niche seating welcoming guests to connect with other and embrace life. The tranquil design, created by Kraig Kalashian Architecture & Design, draws further from nature with accents of pale blues and soothing grays.

Located in the heart of Schaumburg, near Hoffman Estates and Itasca and minutes from O'Hare International Airport and downtown Chicago, the Chicago Marriott Schaumburg is the ideal home base for guests visiting for both business and leisure. Nearby hotspots include the Allstate Arena, Medieval Times, LegoLand, the Schaumburg Convention Center, Woodfield Mall, Spring Valley Nature Center and a vast array of restaurants, entertainment venues and shopping destinations.

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Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.