MJH Attracting Millennials With Renovation of Its Comfort Suites in North Carolina

USA, Danbury, Connecticut. August 08, 2019

Since renovating its Comfort Suites in Gastonia, North Carolina, in February, hotel manager Meyer Jabara Hotels (MJH) is seeing a steady flow of new travelers booking rooms and writing positive guest reviews, many saying they will return on their next visit and also recommend this property to others. Located at 1874 Remount Rd., the all-suite hotel has refreshed its public spaces, guestrooms and guest baths, and installed new technologies that are keeping travelers connected.

"Once guests walk through our doors, they will forget any preconceptions of Comfort Suites," said General Manager Patrick Jolly. "This hotel is modern. It's sleek. Our new design gives off a mid-century modern vibe that is so popular with today's Millennials because it's attractive, versatile and it has staying power. From the lobby to the rooms, there are clean lines and fresh pops of color that appeal to everyone, from seniors and families on vacation to corporate business travelers looking for a comfortable room. Women just love our large, well-lit guest baths, and guests of all ages are wowed by our high-speed Internet. Everyone who stays with us has nothing but positive comments. Our guest satisfaction scores are soaring and guests' ‘likelihood to return' and ‘likelihood to recommend' rankings are higher than ever before. You honestly have to come see it to believe it."

To ensure that guests can stay connected while on the road, MJH added five times more bandwidth and 10 times more data throughput to its guest Internet offering. The company also equipped nightstands and room desks with a total of six USB ports and five 120v electric outlets to charge multiple mobile devices simultaneously. In the Fall, the Comfort Suites Gastonia will embark on Phase II of its renovation, which will include adding new vinyl wallcovering, lighting and carpeting to room corridors and all in-room TVs will be upgraded from 32-inch to 40-inch models.

"It's truly a time of change for the Comfort Suites brand," said Justin Jabara, MJH VP of Business Development and Acquisitions. "There's a renaissance that blends the warm and welcoming heritage of the Comfort brand's past with a refreshed, modern look and feel that is quickly catching the eye of all travelers - especially Millennials.

"These property enhancements were exactly what was needed to breathe new life into this interstate hotel," he said. "It's refreshing to see that Comfort Suites Gastonia is not just a place to stay for weary road warriors. Corporate travelers and discerning Millennials who are looking for experiential travel are seeking out this hotel, and they are returning again and again. We couldn't be more pleased with this property's performance and its commitment to delivering a one-of-a-kind guest experience."

The Comfort Suites Gastonia is located near several attractions, including the Daniel Stowe Botanical Garden, Charlotte-Douglas International Airport, the Discovery Place museum, U.S. National Whitewater Center, Carowinds theme park, Crowder's Mountain State Park, Schiele Museum of Natural History and the NASCAR Hall of Fame. Guests can enjoy complimentary WiFi and FREE hot breakfast daily. The hotel boasts meeting space, a fitness center, business center and seasonal outdoor pool. Guests can also earn rewards like free nights and gift cards if they are a member of the Choice Privileges® program.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.