Hospitality Management Corporation Appoints Joe Luck SVP Development

USA, Dallas, Texas. August 27, 2019

Leo Spriggs, President and CEO of Hospitality Management Corporation (HMC), proudly announces the addition of Joe Luck. Luck will be leveraging HMC's diverse platform and experience to service additional 3rd party hotel management opportunities, evaluate new partnerships, and coordinate with existing properties and clients to enhance existing relationships. The company continues its ongoing business expansion efforts and is made up of full service, conference center, select service and limited service hotels. HMC is one of the country's largest third-party privately held hotel management companies, ranked in the top 40 of all third party and owner operated hotel management corporations.

Luck brings extensive full service and select service brand expertise and leadership to the new role. He previously held the position of Vice President of Franchise Development West for Red Roof®, LLC. Prior to Red Roof, for 14 years he served as an award-winning Vice President Franchise Development for the Wyndham® Hotel Group. His responsibilities included working with all major brand development teams, existing and new owners to identify the best use of land acquisitions and for repositioning opportunities for third-party management.

Prior to entering the hospitality industry, Luck played both college and minor league baseball and is an avid outdoorsman and expert marksman. He enjoys golfing, hunting and spending time with his wife in their cabin in the mountains of New Mexico.

"Joe grew up on a cattle ranch in Wyoming where he learned the value of hard work and to appreciate the fruits of his own labor. These skills are essential in driving our business forward and we're thrilled to be adding his talent and experience to our expanding business. He will be an invaluable asset in our continued brand and industry relationships," shared Leo Spriggs, President/CEO, HMC.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.