Radisson Hotel Group Signs With Block Invest to Bring First Radisson-Branded Hotel to Georgia

Belgium, Brussels. August 28, 2019

Radisson Hotel Group is proud to announce the signing of the first Radisson-branded hotel in Georgia, further driving the expansion of the group's upscale brand across Europe, the Middle East & Africa (EMEA). The Radisson Tbilisi City Centre is set to arrive in Georgia's capital in 2021.

Elie Younes, Executive Vice President & Chief Development Officer for Radisson Hotel Group, said:"We are excited to bring a Radisson to Georgia which will complement the three existing properties that we have in the country, including the recently opened Radisson Collection. A warm welcome for our owners, Block Invest, to our family''

Alongside 200 guest rooms, the Radisson Tbilisi City Centre will also feature a restaurant, a bar and a meeting space equipped with the latest audio-visual technology (not to mention free high-speed Wi-Fi). With its variety of facilities, the hotel is expected to attract both business and leisure guests to the center of Georgia's capital city.

The Radisson Tbilisi City Centre will boast a spectacular downtown location, putting guests right in the heart of this historic city. The hotel will be the ideal starting point for visitors to explore Tbilisi and its many attractions, shopping centers and offices.

A vibrant city full of stunning architecture, Tbilisi is growing in popularity among travelers. Many arrive for its lively arts and cultural scene, featuring a wide variety of cafes, restaurants, bars and clubs. The city also draws visitors in with its historic buildings, museums and galleries. It is a destination with an increasingly cosmopolitan atmosphere that invites people to explore.

As well as the under-development Radisson Tbilisi City Centre, Radisson Hotel Group currently has three properties in operation around Georgia - the Radisson Blu Hotel, Batumi; the Radisson Blu Iveria Hotel, Tibilisi; and the new Radisson Collection Hotel, Tsinandali Estate Georgia. The first Radisson RED will also open soon, bringing its upbeat style to the city's Old Town district.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.