Choice Hotels Signs With Brar Hotels Group for Development of Spokane’s First Cambria Hotel

USA, Rockville, Maryland. September 11, 2019

Choice Hotels International, Inc. (NYSE: CHH) has signed an agreement with Brar Hotels Group, LLC for the development of a Cambria hotel in Spokane, Wash.— fueling the company's westward expansion strategy and marking the brand's first location in the city. The four-story, 91-room upscale hotel is slated to open in 2020.

Just minutes from the downtown central business district and the Spokane International Airport at 4611 S Dowdy Rd., the Cambria hotel will offer convenient access to several of the region's largest employers, including Fairchild Air Force Base, Providence Sacred Heart Medical Center and Children's Hospital, Gonzaga University, and Avista, an energy company. The hotel's location is also convenient to the Northwest Museum of Arts and Culture, local wineries, and the Spokane Valley, a popular destination for outdoor activities along the Spokane River.

"As the largest city in the region, Spokane is the cultural and economic center for the Inland Northwest—making it the ideal market to welcome the Cambria brand," said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels. "Adding a location like Spokane will further the Cambria brand's commitment to expanding in key markets where modern travelers need to be and where developers want to build."

Cambria hotels are designed for today's time-starved travelers looking for moments to connect to people and places through modern conveniences. The Cambria hotel in Spokane will feature the following upscale amenities:

Immersive, spa-style bathrooms with Bluetooth mirrors

Contemporary and sophisticated guestrooms, complete with modern fixtures, abundant lighting, and plush bedding

Onsite dining featuring freshly made food, local craft beer on tap, wine, specialty cocktails, and small bites

Multi-function meeting space State-of-the-art fitness center Locally inspired design

Brar Hotels Group, LLC is led by Mohinder and Paramjeet Brar.

"The Cambria brand is a perfect fit for a city like Spokane, which is thriving—not just as a growing business hub, but also as a destination for tourists looking to experience the Evergreen State," said Mohinder Brar, owner/developer, Brar Hotels Group. "Choice is an excellent brand and we're pleased to join forces with them to bring this Cambia project to life in our hometown."

There are currently more than 40 Cambria hotels open across the U.S. in popular cities, like Chicago; Dallas; Los Angeles; Nashville, Tenn.; New York; New Orleans; Phoenix; and Washington D.C. The brand is on pace to break its openings record for the second-straight year and is fast approaching 50 open Cambria hotels.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.