A&M Hotels and Strand Hospitality Open Aloft Dallas Euless

USA, Euless, Texas. October 16, 2019

Aloft Hotels, Marriott International's innovation incubator brand, built with a forward-looking lens and the infrastructure to experiment with emerging technologies, announced the opening of the Aloft Dallas Euless. The 132-room hotel located at 1301 Chisholm Trail will operate as a Marriott franchise, owned by A&M Hotels and managed by Strand Hospitality of Myrtle Beach, South Carolina. General Manager Curtis Reitz leads the management team at the property for Strand Hospitality.

Located in the center of Glade Parks Town Center, eight miles from Dallas/Fort Worth International Airport, the Aloft Dallas Euless offers guest convenient access to Six Flags Over Texas, AT&T Stadium and Globe Life Field. The five-story hotel is directly off H-121 for an easy drive to the cities of Dallas and Fort Worth, and is also nearby to numerous shopping, dining and entertainment options, including Dave & Busters which is located just steps away.

Each guest room features the latest technology and the brand's signature offerings, such as the ultra-comfortable plush platform bed, walk-in shower, custom amenities by Bliss® Spa, complimentary high-speed WiFi and a large-screen LCD TV. The hotel is pet-friendly and offers plush beds, treats and toys for the furry traveler.

The Aloft Dallas Euless hosts some of the brand's signature staples including re:fuel by Aloft®, a 24/7 pantry, the re:mix® lounge with billiards and live music, and the WXYZ® bar offering handcrafted cocktails and light bites. Additional hotel amenities include an outdoor swimming pool, a large outdoor patio offering bar service, a well-equipped fitness center, complimentary WiFi, and 3,500 square feet of meeting space with high-tech A/V equipment to accommodate functions up to 300 people.

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.