Marriott International Signs Agreement With Alfardan Group to Bring St. Regis Brand to Oman

Oman, Al Mouj Muscat. November 06, 2019

Marriott International, Inc. (NASDAQ: MAR) today announced that it has signed an agreement with Alfardan Group to introduce the iconic St. Regis brand to Oman. Expected to open in 2022, the 271-room St. Regis Al Mouj Muscat Resort is planned to rise on a prime beachfront plot within Oman's lifestyle and leisure destination, Al Mouj Muscat. The project also includes plans for 170 branded residential units.

"The signing of St. Regis in Oman is a natural progression for the brand's portfolio, as the brand continues to become one of the most recognised and sought-after luxury hotel brands in the region," said Alex Kyriakidis, President and Managing Director, Middle East & Africa for Marriott International. "We are thrilled to be working with Alfardan Group to bring this significant project to Oman, especially to this strategic location in one of the most desired waterfront masterplans in the city of Muscat."

Omar Hussain Alfardan, President and CEO, Alfardan Group, said: "Alfardan Group launched the first St. Regis hotel in the Middle East out of Doha nearly a decade ago. Our portfolio has since considerably grown to include some of the largest high-profile hospitality and property developments in Qatar, Turkey and Oman. This year marks a milestone for our regional collaboration with this iconic global brand, with the deal for The St. Regis Al Mouj Muscat Resort in Oman, and the near completion of The St. Regis Marsa Arabia Island exclusive luxury destination in Qatar. The announcement of this project in Muscat comes at a time when Oman's tourism and hospitality sectors are growing at record pace, in line with the Sultanate's national and international ambitions."

Plans for The St. Regis Al Mouj Muscat Resort envision a retreat for leisure travelers, with panoramic views over the Gulf of Oman to the front, and lush green landscapes of the Al Mouj Muscat golf course to the rear. Guests are expected to have access to an accomplished portfolio of leisure amenities in the Al Mouj Muscat community, including a planned 360-berth marina with attractive retail and dining options, as well as a clubhouse with watersport activities.

The St. Regis Al Mouj Muscat Resort is expected to encompass the hallmarks of the St. Regis brand such as its rich traditions and rituals, and signature St. Regis Butler Service. The amenities that are planned include an outdoor pool, spa, health facilities and leisure club, and five speciality restaurants including the iconic St. Regis bar, inspired by the original King Cole Bar at The St. Regis New York. The beachfront location is expected to allow guests to access Al Mouj Golf - an 18-hole championship golf course, designed by Greg Norman. Plans for the resort also include a 1,100-square-meter ballroom for corporate gatherings, special events or weddings.

The project also includes 170 branded residences, which are expected to include a mix of apartments, penthouses and townhouses. The residences are also anticipated to be completed by 2022. The location offers proximity to both business and leisure travelers, alike, with Muscat's central business district nearby and the Muscat Convention Centre a 10-minute drive away. The location is also situated near Oman's rich cultural sites, such as the vibrant fort of Muscat, the iconic Mutrah Souq, the Royal Opera House Muscat and the Grand Mosque of Muscat.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.