Great Wolf Lodge Southern California Appoints New Executive Chef, Shannon Hernandez

USA, Garden Grove, California. November 28, 2019

Great Wolf Lodge Southern California, part of the largest family of indoor water park resorts in North America, is proud to announce the appointment of Shannon Hernandez as Executive Chef.

Hernandez brings a wealth of knowledge and expertise to the family friendly resort and is responsible for overseeing the property's culinary initiatives, including on-property restaurant Lodge Wood Fired Grill, which offers premium, wood-fired steaks, freshly caught seafood, lodge smoked ribs, kid-friendly favorites like mac ‘n cheese, and more. Hernandez' culinary perspective is greatly shaped by her upbringing in Honolulu, Hawaii, where food is a melting pot of cultures.

Hernandez' extensive 15-year culinary career started with Fusion Chef Roy Yamaguchi, where she helped open restaurants in San Francisco, Orlando and Palm Springs. Previous experience includes roles at La Quinta Hotel and Resort, Omni Rancho Las Palmas, Hilton Hawaiian Village and the Marriott Riverside at the Convention Center. Additionally, she competed on the Food Network's national television show "Chopped" in 2013, and brings tremendous culinary knowledge and technical skill to her new role at Great Wolf Lodge Southern California.

With 18 resorts nationwide, Great Wolf Lodge offers families a fun, affordable escape with a remarkable array of attractions and entertainment experiences designed for families to enjoy all together, and all under one roof. The centerpiece attraction at every Great Wolf Lodge is the expansive, 84 degree indoor water park featuring splash-tacular fun for every member of the family, from thrilling water slides and rollicking family raft rides to zero depth entry toddler water play areas and winding lazy rivers. Outside of the water park, guests will discover a wide array of fun-filled attractions such as miniature golf, family bowling, arcade games and MagiQuest, an interactive adventure game exclusive to Great Wolf Lodge.

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Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.