Northwood Hospitality Appoints Executive Team for The Ballantyne, A Luxury Collection Hotel, Charlotte

USA, Charlotte, North Carolina. December 30, 2019

The Ballantyne, A Luxury Collection Hotel, Charlotte is pleased to announce Christophe Le Chatton as its new General Manager and Beth Allen as its new Director of Sales and Marketing. Le Chatton will be responsible for all aspects of hotel operations and Allen will oversee all direct sales, public relations and marketing communications. Veterans of the hospitality industry, Le Chatton and Allen have more than sixty years of combined experience in operations, sales, and marketing communications in luxury hospitality.

Christophe joins The Ballantyne with a strong background in luxury hotel operations including US and International experiences with companies such as Waldorf Astoria, Four Seasons Hotels & Resorts, Fairmont Hotels & Resorts, Relais & Chateaux and Omni. Most recently, Le Chatton served as General Manager at the King Edward Hotel and prior to this, at the Relais & Chateaux: Langdon Hall Country House and Spa, both located in Toronto. Previously, he worked for over a decade in various roles at Fairmont Hotels and Resorts properties throughout the US, Canada and China. Le Chatton began his hospitality career in Food & Beverage operations, having served as the Director of Food and Beverage at the Waldorf =Astoria Hotel: New York City and at The Four Seasons: Palm Beach. Christophe is also a certified and Award-Winning Sommelier.

Originally from France, Le Chatton graduated from Ferrandi in Paris and from The Hotel School of Hospitality Management at Cornell University. In 2017, he was distinguished by Hotelier Magazine at the Pinnacle Awards as Canada's Hotelier of the year.

Allen comes to The Ballantyne from Capella Hotel Group's Solis Hotel in Atlanta, where she served as Director of Sales & Marketing. Previously, Allen was Director of Sales & Marketing at Rosewood Inn of the Anasazi Santa Fe and prior to that, The Mansion on Peachtree | A Rosewood Hotel, in Georgia. She was the Area Director of Sales & Marketing at Twelve Hotels & Residences in Atlanta and has worked in various positions at Ritz-Carlton Hotels properties in Miami, the Caribbean and Mexico. Allen began her career at the Four Seasons Hotel Chicago and Hotel Nikko Chicago. Having grown up in Chicago, Allen graduated from Florida Southern College with a B.A. degree in Communications.

Last fall, The Ballantyne, A Luxury Collection Hotel, Charlotte completed a multimillion-dollar makeover, encompassing newly designed guestrooms and public spaces. Renowned Architecture and Interior Design firm BLUR Workshop was tapped to transform the hotel, implementing thoughtful designs that reflect authentic hospitality and timeless style. Since opening in 2001, the Forbes Four Star Ballantyne has personified authentic Southern hospitality through its design, attentive service and resort-style amenities, including indoor and outdoor pools, spa, golf, dining, fitness, tennis and green spaces and 30,000 square feet of meetings and events spaces. These enhancements represent an elevated experience for guests, one which closely honors the property's distinct heritage, making this sophisticated Southern hotel a modern classic.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.