Quality Inn Clearwater Beach Begins Renovation and Rebranding to Dolphin Sands Beach Club

USA, Clearwater Beach, Florida. January 07, 2020

The Quality Inn beachfront hotel, located at 655 S. Gulfview Blvd., is currently undergoing a complete transformation and will relaunch

in the Spring as Dolphin Sands Beach Club. The all new hotel will become part of Choice Hotels' upscale Ascend® Collection which features historic, boutique and one-of-a-kind hotels that reflect the cultural fabric of their communities, creating a truly unique and rewarding guest experience.

Dolphin Sands Beach Club boasts a premier location on the south end of Clearwater Beach next to the Hampton Inn and Suites, affording easy access to the area's top attractions, including the Clearwater Marine Aquarium. The five-floor beachfront hotel features 91 rooms and suites and offers guests top-notch amenities, including an outdoor heated pool, sundeck, beach cabanas, private balconies, free Wi-Fi, a full-service restaurant and tiki bar, and direct access to sugar-white sand and tranquil Gulf breezes.

The property is owned by Page Development Group, and will be managed by local, award-winning hotel management company, McKibbon Hospitality of Tampa. Sebring-based Taylor Construction is serving as the project's general contractor. Owner Steve Page explains the new concept, "We are very excited to be a part of Choice Hotels' Ascend® collection, as it gives us the flexibility to create a unique new identity for the hotel that is a perfect fit for its location on the #1 beach in the nation. We hope to create an enjoyable experience for everyone, with a special emphasis on family fun. The dolphin theme will reflect the spirit of Clearwater Beach as well as our goal to help preserve and protect our beautiful native wildlife and surroundings."

The hotel will remain open during the renovation process and will feature all new decor throughout, including the lobby, guest rooms and a new hospitality suite. Hospitality Interior Designers Rachel Myers and Katie Walker of Pittsburgh-based design firm HFD collaborated with Page Development Group to ensure that every selection and design detail has a purpose, all with the guest experience in mind. The attention to detail, style, and quality ensures that the design of the hotel will offer a memorable visit and inspire guests to embrace the local lifestyle while staying at Dolphin Sands.

HFD Designer Katie Walker describes the design concept for Dolphin Sands, "Clearwater is home to world class sunsets, white sand gulf coast beaches, and a laid-back philosophy that time moves more slowly at the beach. We've made sure that our curated collection of furniture, finishes and accents embraces the beach lifestyle and creates a light and airy aesthetic. Artisan inspired materials, organic patterns, warm wood tones, and an oceanic inspired color palette feel right at home in this beachfront boutique hotel."

Dolphin Sands will also be home to the new Clearwater Oyster Company. The seafood restaurant and oyster bar are part of the Crabby Bill's Family Brands, legendary purveyors of fine local seafood. In partnership with the Pages, Matt Loder, owner of the Original Crabby Bill's restaurant on Indian Rocks Beach brings his passion and a wealth of knowledge to this fresh, new restaurant concept that features locally sourced, sustainable foods. Clearwater Oyster Company opened earlier this year and is already consistently ranked as one of the top restaurants in the area, offering classic Florida seafood dishes with a creative twist. On the water side of the hotel, the famous Tropix Tiki Bar will continue to serve light island-style fare in a casual, tropical setting. Tropix serves mixed drinks including their signature Rum Runner, plus a wide selection of beer and wine. Guests can put their toes in the sand and enjoy a spectacular Florida sunset and live music on select nights. Both Tropix and Clearwater Oyster Company will be providing poolside and beachside service to guests of Dolphin Sands.

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Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.