North Carolina’s The Esquire Hotel Joins Ascend Hotel Collection

USA, Charlotte, North Carolina. January 23, 2020

Built in 1918, the boutique Esquire Hotel is an adaptive reuse of a national landmark building that originally opened as the First National Bank of Gastonia and was later used as the town's famed Lawyer's Building

The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave., just outside of Charlotte, North Carolina, the hotel provides visitors with convenient access to popular attractions in the state's largest city, while paying homage to its unique charm and rich history.

Built in 1918, the boutique Esquire Hotel is an adaptive reuse of a national landmark building that originally opened as the First National Bank of Gastonia and was later used as the town's famed Lawyer's Building. Following a multi-year transformation, the property, which still retains its stunning original classical-revival style exterior finishes, now features lavish guest rooms, distinctive design and several on-site amenities — including an exclusive restaurant offering southern, farm-to-table cuisine and a rooftop bar with stunning views of the Kings Pinnacle mountain peak.

The Esquire Hotel is across the street from the Gastonia Conference Center and a downtown park, and guests are within walking distance from several local restaurants and shops. Visitors to Gastonia can stop by the Schiele Museum of Natural History, drive a few miles southeast to see the beautiful Daniel Stowe Botanical Gardens, or enjoy some outdoor activities in Crowders Mountain State Park. The hotel features 35 guestrooms decorated with glamorous Hollywood-inspired furniture and is conveniently located less than a mile from an Amtrak stop on the Crescent line, which runs daily between New York and New Orleans.

The Ascend Hotel Collection, which includes a portfolio of resort, historic and boutique hotels, recently surpassed a milestone of 300 hotels open and also has over 100 properties in the pipeline worldwide. This year, the brand has welcomed several new hotels in major U.S. cities like Brooklyn, N.Y.; New Orleans; Philadelphia; Portland, Maine; and Napa, Calif.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.