Luxe Life Hotel New York Opens in Former Headquarters of LIFE Magazine

USA, New York City, New York. March 31, 2020

Luxe Hotels' first branded property in New York City — opened on Tuesday, Feb. 4, in Manhattan's NoMad neighborhood. It is a 98-room boutique hotel housed in the former headquarters of LIFE Magazine. From its prohibition era bar to art collection from local artists, the hotel pays homage to the talented artists, writers, and creative staff who lived and worked in the building. The hotel's impeccably appointed, pet-friendly guest rooms and suites provide a seamless blend of modern conveniences and historic charm. The property also features a signature destination restaurant, The Marilyn.

"We are elated to bring Luxe Hotels' casual luxury to guests in New York," said Luxe Hotels Chairman and CEO Efrem Harkham. "Travelers will find exceptional service, as well as value and comfort when they stay at Luxe Life, plus the opportunity to stay in a landmark building with an incredible legacy."

John Ames Mitchell, founder and former editor of the iconic LIFE Magazine, moved his company's operations to 19 West 31st Street upon the building's completion in 1895. The magazine's famed artists, writers and creative staff lived in the apartments above their shared offices — the first "co-working" space of the era — and included Charles DanaGibson, Norman Rockwell, Henri Cartier-Bresson, Margaret Bourke-White, and Robert Capa. Today, the LIFE team's creative spirit lives on throughout the neighborhood and throughout the hotel.

At the helm of the hotel's food and beverage offerings are chefs Scott Hawley and Michael Gutowski, two experienced New York City restaurateurs. The hotel's signature restaurant, The Marilyn — named after Hawley's grandmother — will be a destination on its own, serving up modern new American cuisine with serious flavor. The restaurant's warm design will bring guests back to another era with a modern twist. Visitors should expect house-made pastas and market-driven, seasonal plates accompanied by a carefully curated selection of cocktails and wine.

The rumored Prohibition speakeasy bar for LIFE Magazine staffers will be brought back to life in the hotel's basement. Coming this summer, the speakeasy will set a new standard for NoMad's nightlife. Applying exceptional cocktail programs from their existing bar and restaurant projects, the space will feature craft cocktails and a selection of fine beer and wine.

Luxe Life New York is a destination hotel for service, history, food, drink and nightlife, and is conveniently located for both leisure and business travelers — just 30 minutes from all major airports in the greater New York area.

This marks exciting growth for the Luxe Hotels brand. Less than a year ago, Rose Garden Palace Hotel in Rome rebranded to Luxe Rose Garden Roma, and is now the first hotel in Europe to carry the Luxe namesake. In addition, the company's flagship in Beverly Hills, Luxe Rodeo Drive Hotel, will complete a $4+ million renovation this spring. The brand's other hotels include Luxe Sunset Boulevard Hotel in the chic Brentwood neighborhood of Los Angeles and Luxe City Center Hotel in the heart of Downtown Los Angeles.

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