Iconic Little Palm Island Resort & Spa Reopens in Florida Keys

USA, Little Torch Key, Florida. April 29, 2020

Little Palm Island Resort & Spa - part of the Noble House Hotels & Resorts collection has re-opened.

After undergoing a complete re-imagination, the four-acre, ultra-luxe private island resort is the last Florida Keys property to reopen following Hurricane Irma in September 2017, marking an end to the exhaustive restoration process.

"We've invested a lot of careful thought and attention to details in rebuilding Little Palm Island to retain elements loved by guests while ushering in sophisticated new design elements and amenities, said Kevin Geanides, the resort's general manager. "We are also thrilled to welcome back 50 percent of our staff and many local vendors."

A best-kept secret for U.S. presidents and celebrities, Little Palm Island Resort & Spa is located on a lush, private island dotted with crushed seashell paths amid verdant tropical foliage. Each of the 30 redesigned thatched-roof suites offer vibrant ocean views and plush, all-new interiors. SpaTerre, the signature spa of Noble House Hotels & Resorts, boasts a two-story atrium with carved architectural details features custom-designed treatments and services to help guests unwind.

The renowned Dining Room has been enhanced to encompass sweeping views of the ocean and will offer a six-person, intimate, "Chef's Table" experience. Private cabanas have been added to the oceanfront pool area and the well-loved Palapa Bar will be returning as well. Crushed seashell paths wind through this four-acre paradise, allowing guests the chance to see countless species of birds, endangered Key deer and even bright green iguanas and playful dolphins. Many exclusive activities are available, from seaplane tours to reef snorkels.

The resort continues to pride itself in providing the perfect combination of privacy and luxury while maintaining the tradition of keeping televisions and telephones out of the guest rooms and public areas. This allows guests to escape and enjoy a true ‘getaway.'

Suites start at $1,500 per night and include welcome cocktails, motor yacht transfers to the island, nonalcoholic minibar beverages, Wi-Fi, use of the fitness center, non-motorized watersports and nightly turndown service.

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Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.