Bryan Patton Named Executive Chef for Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center

USA, Dallas, Texas. May 27, 2020

Shortly after celebrating their one-year anniversary, Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center is thrilled to announce the appointment of Chef Bryan Patton as Executive Chef. The property, managed by BENCHMARK®, A Global Hospitality Company, boasts an incredible 79,000 square feet of convention, ballroom and meeting space, 300 guest rooms and suites and incredible on-site dining options, which Patton will now oversee.

"We are thrilled to welcome Chef Bryan Patton to our hotel and convention center, said Stacy Martin, Managing Director of Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center. "Patton brings exceptional experience from an array of properties around the country and we look forward to his leadership of our culinary team."

Bryan Patton, a seasoned hotel and banquet chef, comes to his new position with extensive experience. Previously, he served as the Executive Sous Chef at the Hyatt Regency Dallas at Reunion Tower where he oversaw banquets, events, and worked to develop menus for the hotel's eateries as well as on-site and off-site events. Patton has also worked at the Hyatt Regency Century Plaza in Beverly Hills, Andaz West Hollywood, Hyatt Regency La Jolla and the Hyatt Regency Milwaukee. Additionally, he specializes in large catered business and social affairs from 500 persons and up, including Super Bowl LIII in Atlanta.

Raised in Los Angeles, Bryan was first introduced to cooking as a young boy by his Polish grandmother & spent a significant amount of time cooking with his mom & younger brothers. Bryan introduced his siblings to the Culinary profession, where they continue to flourish; one is a Chef while the other manages restaurant operations. In addition to spending time with his wife & children, Chef Patton enjoys collecting cookbooks, fishing and cooking fresh seafood, listening to various types of rock and is an avid car enthusiast.

"I am excited to contribute to the success of the first Delta Hotel in Dallas - Fort Worth," said Executive Chef Bryan Patton. "The concepts on property and the attached convention center allow me to be creative while introducing guests to unique dining experiences. I am ecstatic to work with the team to drive guest experiences, provide unique dining options to the people of Allen and to help create a name for the Delta Hotels brand in the DFW area."

As the Executive Chef at Delta Hotels by Marriott Dallas Allen, Chef Patton is responsible for overseeing the staff and menus at the main dining areas of the hotel, in addition to banquet and convention operations, as well as menus for the hotel's events, conferences and galas. Through his role, Patton intends to focus on local and sustainable cuisine, minimizing waste, and participate in a variety of North Texas community events.

Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center is located in the hub of Allen and within walking distance to premier shopping, dining and entertainment at Watters Creek at Montgomery Farm. Located just north of Dallas off U.S. Highway 75, Allen combines big city amenities with small-town Texas hospitality.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.