Brian Douglas Appointed Spa Manager of Conrad Fort Lauderdale Beach

USA, Fort Lauderdale, Florida. May 28, 2020

Conrad Fort Lauderdale Beach, an oceanfront luxury resort in South Florida, announced the appointment of Brian David Douglas as Spa Manager of the 290 all-suite resort situated on Fort Lauderdale's exclusive North Beach.

Douglas will be responsible for spearheading all operations at the property's CONRAD Spa to provide guests with an unparalleled ambiance, experience and intuitive service. Boasting a dual license as an esthetician and massage therapist, the spa aficionado brings more than 13 years of industry experience with him to Conrad Fort Lauderdale Beach.

"Fort Lauderdale is undergoing a cultural renaissance and Conrad Fort Lauderdale Beach is poised to be at the epicenter of it," said Nadim Barrage, Hotel Manager of Conrad Fort Lauderdale Beach. "We are thrilled to welcome Brian Douglas and his fusion of contemporary luxury and Southern charm to one of Fort Lauderdale's renowned addresses."

Before joining Conrad Fort Lauderdale Beach, Douglas owned his own spa, David Douglas Spa, for four years, where he was named a Global Spa & Wellness Award Winner by American Spa Magazine and Top Spa for Men by Luxury Travel Advisors Magazine, in addition to receiving an honor by the city of Wilton Manors in October 2018.

His prior experiences include receiving certification as a medical massage therapist and having worked as the resident massage therapist for a NC hospital for five years. As part of an integrative program, he also worked alongside doctors, surgeons and an acupuncturist to develop treatments for post-operative care and patients with chronic pain conditions.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.