Embassy Suites by Hilton Tampa Downtown Convention Center Completes Phase Two of Nearly $20 Million Renovation

USA, Tampa, Florida. June 02, 2020

The 360-suite Embassy Suites by Hilton Tampa Downtown Convention Center has completed its final phase of a multimillion-dollar property renovation. The transformation focuses on bringing forth a vibrant, contemporary design with a touch of coastal inspiration.

All the hotel's public spaces are completely renovated to maximize and create functional space throughout the hotel. The hotel's expansive atrium fosters an atmosphere of socializing and unwinding for guests. The renovated guest suites feature modern comforts, including two 55" flat screen high-definition TVs, a refrigerator, coffee maker, microwave and a selection of gourmet coffee and teas. New window treatments and locally inspired artwork complete the look of the revitalized suites.

"We are extremely proud of our final product and are confident that guests will appreciate and enjoy our refreshed, contemporary look and feel. Our team has worked tirelessly to create an elevated guest experience throughout the entire hotel, and we are excited to share this with the public," said Scott Ward, general manager. "Among the many hotel options in downtown Tampa, we are thrilled to both elevate our status and deliver extraordinary experiences for guests in 2020 and beyond."

More than 9,000 sq. ft. of newly renovated, flexible meeting space offers creative set-up options, advanced audiovisual equipment and high-speed WiFi Internet access. The event spaces include large meeting rooms, two boardrooms and pre-function space. The hotel's dedicated and experienced staff offers personalized event planning and customized catering selections.

The hotel also features TASTE, a new restaurant concept offering a beverage-centric dining experience. The menu is focused on American-style dishes with clean and straightforward preparations.

Located at 513 South Florida Avenue, Embassy Suites by Hilton Tampa Downtown Convention Center is conveniently located in Downtown Tampa, directly connected to the Tampa Convention Center via Sky Bridge and minutes away from the Tampa Riverwalk and mixed-used entertainment and restaurant venues, such as Sparkman Wharf and Armature Works.

All Embassy Suites by Hilton locations offer free made-to-order breakfast each morning, a nightly complimentary Evening Reception* and two-room suites with a separate living area, private bedroom, two flat-screen high-definition televisions and wet bar fitted with a microwave, complimentary 24-hour fitness and business centers and mini-fridge.

Embassy Suites by Hilton Tampa Downtown Convention Center is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

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Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.