Max Scherff Appointed as General Manager of The Red Lion Inn

USA, Stockbridge, Massachusetts. July 01, 2020

Max Scherff has been appointed general manager at The Red Lion Inn. In his new role, Scherff will oversee the historic hotel's operational strategy to ensure flawless execution of Main Street Hospitality's quality standards of service and hospitality.

As general manager, Scherff will be responsible for creating and maintaining a customer-driven hotel. He will also oversee and inspire employees to meet and exceed guest expectations by consistent delivery of both product quality and service excellence. Additional responsibilities include collaborating with Main Street's vice president of operations and director of finance on budget concepts for the entire property.

"It is a great pleasure to have Max Scherff take the helm of The Red Lion Inn," said Sarah Eustis, CEO of Main Street Hospitality Group. "With 20 years of leadership experience across the hospitality industry, he brings well-rounded knowledge, a lead-by-example philosophy, and enthusiastic attitude for hospitality," she added.

Prior to his new role at The Red Lion Inn, Scherff worked at Canyon Ranch in Lenox, MA. While there he served as the hotel director, and beforehand the food and beverage director. Additional experience includes the assistant food and beverage director/director of banquets at the Omni Shoreham in Washington, D.C., and the assistant food and beverage director at the Omni William Penn in Pittsburgh, PA. Before heading to the east coast, Scherff worked in San Francisco holding leadership roles at The Palace Hotel and the Fairmont, where he was named employee of the year in 2011.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.