Hotel Villa Magna to Become the First Hotel in Spain to Operate Under Rosewood Hotels & Resorts

China, Hong Kong. July 15, 2020

Rosewood Hotels & Resorts® has been selected by RLH Properties, a company listed on the Mexican Stock Exchange and owner of Hotel Villa Magna in Madrid, Spain, to manage the iconic property following a thoughtful enhancement that will be undertaken by RLH Properties. This will be the brand's first hotel in Spain and fourth operation in Europe, where Rosewood is also expanding into other prime locations. Situated in the heart of Madrid, on the revered Paseo de la Castellana, a grand boulevard lined with renowned and architecturally impressive restaurants, shops and attractions, the beloved property will debut as Rosewood Villa Magna following a refurbishment, during which the property will remain open, that will incorporate a contemporary design, displaying an inspired interpretation of Spain's capital city. The hotel is centrally located, immediately neighboring the prestigious Serrano shopping district, and other well-known nearby landmarks such as the Golden Triangle of Art, home to the Prado, Thyssen-Bornemisza and Reina Sofía Museums. Villa Magna is currently closed as a precautionary measure due to COVID-19 and will reopen on September 1, 2020 operating independently until Rosewood assumes management once the refurbishment works have come to an end towards late 2021.

"As one of the world's most alluring cultural capitals, Madrid is an ideal destination in which to raise the Rosewood flag, and we are thrilled to have the opportunity to join together with our valued partners at RLH to breathe new life into one of the city's most prolific properties, Villa Magna," said Sonia Cheng, chief executive officer of Rosewood Hotel Group. "A mecca for arts, culture and cuisine that perfectly balances the old with the new, Madrid offers the perfect canvas for our guiding A Sense of Place® philosophy. We look forward to bringing our differentiated approach to ultra-luxury hospitality to Spain with this special hotel."

With a refreshed contemporary sense of style and service that speaks to today's travelers, Rosewood Villa Magna will feature 150 thoughtfully appointed guestrooms and suites, distinct dining experiences and an inspired Sense, A Rosewood Spa.

"The iconic Villa Magna plays an important part in Madrid's history, and as such we are proud to embark on this new journey with our exceptional team at the Villa Magna and together with Rosewood Hotel Group towards enhancing this unique asset that enjoys an irreplaceable location and taking it to the next level of luxury. We are excited to add our third Rosewood property to the RLH portfolio, alongside sister resorts Rosewood Mayakoba in Riviera Maya, Mexico and the upcoming Rosewood Mandarina in Riviera Nayarit, Mexico," said Borja Escalada, CEO of RLH Properties.

Rosewood Villa Magna will add to Rosewood's network of distinctive European properties, which currently includes Rosewood Castiglion del Bosco in Tuscany, Rosewood London and Hôtel de Crillon, A Rosewood Hotel in Paris. Additional properties set to open within the next three years include Rosewood Vienna (2022), Rosewood Munich (2023), Rosewood Venice (2023) and Rosewood Hotel, Grosvenor Square, London (TBD). For more information on Rosewood Villa Magna, please visit rosewoodhotels.com/villamagna.

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Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.