USA, Rosslyn, Virginia. March 22, 2021

Group business continues to be a key driver for profitability in the hospitality industry, especially in this year of unprecedented challenges. To empower hoteliers, Knowland, the leader in AI-powered meetings and events data for hospitality, today announced Knowland GroupAdvantage 2021, a program that brings together the core prospecting and sales training tools needed to help hoteliers win emerging group business.

Meeting intelligence, combined with expert sales training and revenue management knowledge from Knowland and its partners, empowers hotels to accelerate group sales, jump start recovery, and achieve revenue goals in an increasingly competitive year. Knowland GroupAdvantage 2021 is designed, in particular, for hoteliers having to do more with less due to staff and budget restrictions. Core elements of the program include:

• Meetings and events intelligence platform - Powered by the largest database of historical events, Knowland's enhanced platform enables users to target prospects that match a hotel's specific needs quickly and easily with actionable, immediate results. By leveraging the systems unique insights including account booking history, account preferences, past meeting dates, and more, sales teams become more productive.
  
• Sales skills coaching and outreach training - Knowland has partnered with leading hospitality sales partners to deliver more value for its new hotel users. These strategic alliances, including a preferred partnership with hospitality sales experts Master Connection Associates, provide customers with access to sales refresher training and best practices through proven hospitality sales partners.
• Proactive prospecting strategy and support - Industry experts from Knowland's account management and customer success teams help guide sales prospecting efforts. By leveraging its personalized and consultative approach to proactive selling, hotels can take advantage of this knowledge at a time when they are being forced to do more with less.

Kristi White, vice president product management, Knowland, said: "Over the past year, Knowland has been making big changes. Our enhanced platform provides users with qualified prospects three times faster than before, including actionable results based on their property's unique meeting attributes. Additionally, if they need it, we help them dust off their sales skills with back-to-basics training, so every new sales conversation counts. Simply put, we developed GroupAdvantage 2021 because these new times demand innovative strategies to give the hospitality community a leg up during a highly competitive year."

For more information on Knowland GroupAdvantage 2021, go to the web page: www.knowland.com/groupadvantage /.