Napali Capital / Napali Hospitality Group Acquires Tru by Hilton Dallas Market Center

Napali Hospitality Expands Presence in Texas With 152 Room Tru by Hilton and Skyblue at the Tru Rooftop Bar

USA, Dallas, Texas. July 28, 2021

Napali Capital, LLC, a leading Texas-based real estate investment company, today announced the acquisition of Tru by Hilton Dallas Market Center in Dallas, Texas.

Originally constructed as a bank in 1965 (and operated as an office building prior to the renovation), the hotel opened in January 2021 as Tru by Hilton Dallas Market Center, following a comprehensive gut renovation which included a complete modernization of both the interior and exterior of the building.

Today the hotel represents the newest upper-midscale lodging asset in the Dallas Central Business District/Market Center STR tract. Featuring a contemporary design across an open floor plan, the hotel offers a young-at-heart experience synonymous with the Tru brand. Brand-new amenities include two F&B venues (including a 24/7 market stocked with drinks and gourmet snacks), a highly activated lobby featuring foosball, billiards, other games, and a fitness center.

Napali Hospitality intends to infuse over $400,000 in capital to upgrade the stunning rooftop deck into SkyBlue at the Tru, the newest rooftop experience in Dallas, providing unmatched views of the Dallas skyline. Additionally, the company has engaged Aimbridge Hospitality, a leading multinational hospitality company, to assume day-to-day operations of the property.

"We couldn't be more excited to expand the Napali footprint in the Dallas market and with an asset that is irreplaceable and has simply the best views of the city," said Napali Capital co-founder and Managing Partner, Tim Black (former COO of Great Wolf Resorts.) "We are looking forward to delivering the best guest service and an incredible upside to our investors? and that is our ultimate goal." Tru by Hilton Dallas Market Center is Napali Hospitality's second acquisition. The company purchased Home2 Suites by Hilton - Charlotte University Park in late 2019. The company's portfolio now totals 15 assets in hospitality, multifamily and industrial assets. For more information about Napali Capital, visit

Tru by Hilton Dallas Market Center

About Napali Capital LLC

Media Contact:

Kellie McCrory
MCA Group
T: +1 214-654-0402

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.