Editorial Board   

Ms. Mockerman

Lily Mockerman

Founder, Total Customized Revenue Management

President and CEO of Total Customized Revenue Management (TCRM), Lily Mockerman is a passionate and devoted leader and practitioner in the revenue management field. She has developed strong analytical skills and experienced foresight, is technology-savvy in many hotel systems and can clearly communicate vision and strategy for her clients and team.

Ms. Mockerman earned her Bachelor of Science degree in Hotel Management from Johnson & Wales University. Following graduation, Ms. Mockerman's career has encompassed a variety of roles and responsibilities, including positions with independent full-service, boutique and resort hotels, and work with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.

In her previous roles, Ms. Mockerman worked in the operations department with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations. With 13 years of diverse hospitality experience under her belt, Ms. Mockerman founded Total Customized Revenue Management in 2012 using her passionate vision to become the premier provider of revenue management services for the hospitality community.

In recognition of these efforts, she was named 2015 Revenue Management Professional of the Year by HSMAI's Arizona Chapter. Ms. Mockerman brings a hands-on, customized approach and extensive knowledge of the industry and competitive landscape to her clients. By balancing high guest satisfaction ratings and operating costs as well as delivering a growing revenue margin, her high level of attentiveness continues to show great profit return.

With this approach, Total Customized Revenue Management provides leading revenue management and hospitality consulting services to a variety of hotels and resorts through a customized, integrated approach. Total Customized Revenue Management continues to grow under Ms. Mockermans' leadership and has recently begun to expand into international markets.

Please visit https://www.tcrmservices.com/ for more information.

Ms. Mockerman can be contacted at 623-536-7066 or lily@tcrmservices.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.