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The Hotel Business Review continues to be the leading authoritative voice for the hotel industry, particularly during this period of uncertainty. We provide a constant daily update of exclusive white papers documenting best practices on hotel management and operations with crucial developments and guidance on the COVID-19 pandemic and its impact on your bottom line.

Relying on the vast experience and expertise of our editorial board - over 500 of the most recognizable names in the industry - our content is timely, relevant, authoritative and of enormous benefit to our readers.

Who should subscribe? If you are a hotel owner, general manager, senior executive, or part of the operations team then you will benefit by reading the Hotel Business Review.

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Coming up in February 2022...

Social Media: Essential Interaction


As important as social media has been to hotels as a way to engage guests and drive direct bookings, it is becoming even more essential for hotels to implement a comprehensive social media strategy. All the major platforms have users numbering in the hundreds of millions - and in some cases, billions of users - so it is imperative for hotels to have an established presence on those massive channels. The goals of social media outreach are relatively clear-cut - identify and interact with current and prospective guests; create a brand voice that resonates with your target demographic; promote products, services, special offers, and contests; and acquire market data to support your business analytics. This is accomplished by creating imaginative and shareable content in order to give your brand maximum visibility, generate bookings, and keep guests interacting with your business throughout the entire customer journey. The February Hotel Business Review will document how some hotels are successfully executing social media strategies for the benefit of their operations.