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The Hotel Business Review continues to be the leading authoritative voice for the hotel industry, particularly during this period of uncertainty. We provide a constant daily update of exclusive white papers documenting best practices on hotel management and operations with crucial developments and guidance on the COVID-19 pandemic and its impact on your bottom line.

Relying on the vast experience and expertise of our editorial board - over 500 of the most recognizable names in the industry - our content is timely, relevant, authoritative and of enormous benefit to our readers.

Who should subscribe? If you are a hotel owner, general manager, senior executive, or part of the operations team then you will benefit by reading the Hotel Business Review.

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priZem Hospitality Solutions
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Wildes and Weinberg
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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.